Swiss manufacturers are confident Apple Watch failure

The head of the Swiss Nicolas Hayek Jr. firmly convinced watch group Swatch Group, that "smartwatch" doomed to failure. Such was his reaction to the announcement Apple Watch. This writes tehnoblog TechCrunch.

As is known, Swatch already "burned" in the market of smart watches a few years ago. Then the company began producing timepieces with additional features, but with little success they have brought. At the same time, it was decided to go the distance, giving way to competitors.

Given the mood in the industry, some other watch giants can follow the example of Swatch. However, according to Jean-Claude Biver (former CEO of Blancpain, Omega, Hublot, etc.) Apple Watch "Look a little cold, it lacks character."

It turns out, the "apple" novelty evaluated only in appearance and cost. Corporations that produce premium hours, generally not interested in the lower price segment. But the Budget hours, such as Swatch, Apple Watch could deal a serious blow.

In general, experts believe the Swiss watchmaking art creation, and all the new developments in their opinion, have come and gone. Yes, and good mechanical watches are always in price, only increasing its value over time, which is not an electronic.