"The Messenger" began working with Apple directly

how According to the newspaper "Kommersant", The Russian retail chain "The Messenger" will iPhone sales in the conditions of direct contract with Apple. In other words, from now on the implementation of the company's products from Cupertino will take place without intermediaries.

The first batch of iPhone under this contract will go to Russia this week, but the iPhone 5 is expected at the end of the year, the source said the aforementioned publications in the mobile retail market. Signing of the contract between Apple and the network "The Messenger" confirmed CEO of Denis Ludkovsky.

The basic idea of ​​our cooperation with Apple - do not earn higher margins on the iPhone, which, incidentally, is one of the lowest on the market, to be able to attract customers to the related accessories, services and tariff proposals, as well as the ecosystem Apple - content App Store.

If we talk about the legal details of the agreement, the "Messenger" will be entitled to direct retail sales in the status of premium reseller and wholesale sales will continue to be for the MTS and "VimpelCom". All other market representatives (including Euroset, re: Store and other) purchased through them.

"Kommersant" gives an interesting commentary Alexander Malis, president of Euroset, which characterizes the whole situation with Apple and Russian consumers:

What with Apple did, until he comes to Russia at the wrong time and is very expensive to buy it will be enough.