As new technologies are helping charities in Russia

Fund "Vera" - Russia's only non-profit organization dedicated to the support of the hospice. In February 2014 the fund has launched its own mobile application. In just a year of the first Russian charity app helped collect almost 4 million rubles for hospice patients. For the year of its downloaded more than 3000 people.

Non-profit foundation "Faith" - the only one in Russia, engaged in support of the hospice. Hospice task - to provide their patients a dignified life without pain and fear to the very end. Help this must be absolutely free.

To help fund?

• Hospice patients, adults and children.
• Hospices and their employees.
• Terminally ill children and their families at home.

Who made the mobile application Fund "Vera"

Development has assumed "Loyalty factory"- leading in Europe and the CIS platform for marketing communication with the client through the mobile application.

In the case of application of the Fund "Vera" all work on the development and technical support are carried out pro bono, that is free for the fund, for which we are very grateful to our partners.

The company has used its expertise in marketing to make the app a beautiful, user-friendly and informative at the same time. But I had to solve non-standard tasks, such as embedded in the platform payment system. Who is the person using the application in two clicks can support the work of the fund as a whole or one of its programs.

Why fund a mobile application

During the creation of mobile applications has been much debate about how best to do it. Initially, the intention was to create an entertaining app that will attract the audience itself, and already in the second turn to talk about hospice.

In the end, we decided not to try to compete with entertainment resources, and focus on creating a new tool for good deeds.

That it is won another concept - an application that will talk about the work of the foundation and of the people who need help right now. As for those who have long been familiar with the fund, and for a new audience.

Difficulties on the stage of the application

The main task of fundraising applications lies in the fact that a person can easily make a donation to a couple of Taps. With this, the fund "Faith" had some problems.

In the first place, it was difficult to connect to the funds transfer system. I had to collect a lot of documents, open a separate bank account for a long time to agree the text of a treaty. After connecting it became clear that the system can be integrated with the Foundation's website, and it is not suitable for technical reasons, the mobile app.

money transfer system had to change. The new system made it possible to donate money to a credit card, but not with a mobile phone account. Then the developers had already used to integrate SMS-donation fund system c application. It was very difficult for a while it worked properly, but eventually managed to debug the system.

The next problem was linked with donations from bank cards. Philanthropist had each time to re-enter the card number in the application, and it is inconvenient and unsafe. Therefore, the developers for a long time and worked purposefully over so that the system stores the data card. It was difficult from both a technical and a legal point of view. However, this problem has been fixed.

content applications

Now the application can read the fund news, find out about upcoming events, and most importantly, there there is a button, clicking on which you can make a donation with your phone bill or using a credit cards.

When developing an application, the Fund sought to make sure that help was comfortable and pleasant.

The application runs so-called smart sorting news. With it are displayed in the first place that news, which the user has not seen before.

Donations user to earn points, which can accumulate to receive gifts - souvenirs fund or bonuses from his partners. However, the fund has always emphasized that the gifts are not the motivator, rather it is simply thanks to constant benefactors.

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