Microsoft goes on the Apple way. Where this path will lead?

With the acquisition of the company's mobile division Nokia Microsoft receives a key advantage - control of the two main components of smart phones, "iron" and software. The fact that this advantage is really the key, the company has long been convinced of Apple's example, when after the iPhone Windows Mobile began to rapidly lose its adherents.

Why is it important association

The main advantage of Apple's, which allowed the company to take a leading position in the market as mobile devices and laptops, is to match software and "hardware" of its own design, the company's engineers to maximize compliance with each of the two components other.

This approach simplifies the update process significantly reduces fragmentation of operating systems and allows you to build a clear specification of the equipment. For Microsoft users, using a smartphone with Windows Phone, you should get exactly what engineers and developed the operating system.

Microsoft and BYOD

Another reason for the mobile business purchases for Microsoft is the ability to capitalize on the now popular System BYOD (bring-your-own-device), in which employees use their own devices for enterprise purposes. In this field currently dominated by Apple, which devices and iOS, and on OS X, used in schools, enterprises and public institutions, replacing Windows-devices. Microsoft can try to recover the lost members by offering them a device, which takes into account all aspects of interaction between the software and the "iron".

"Halo Effect"

Microsoft lags behind its competitors in several areas, especially in the field of tablets and apps. And the success of the future of the smartphone company sees as a key component to the success and backward directions, taking the example of Apple and the iPhone. This is the so-called "halo effect" where the success of one successful device has a positive effect on the popularity of other products produced by the company.

The Redmond, do not hide that they are going to follow this strategy, and justify it as follows:

The success of the phones is important for success in tablets

Success in the plates will help PC

Until recently, one of the components of this strategy was absent - phones. Hope in the company pinned on tablets Surface, but they did not have success in the market, and to support the PC failed.

Problems with Surface

In fact, the Microsoft has attempted to combine in a single device and software, and "hardware" of its own design. It was assumed that both the tablet and Wndows 8, and Windows RT will be attractive to the users who will receive the same interface as the PC and the tablet. However, the Microsoft Surface has brought $ 900 million. losses.

But the mobile operating system Windows Phone success were quite noticeable. As Steve Ballmer said at a conference in Nokia, the spread of WP 8 increased by 78% compared with the previous year, while sales of Nokia smartphones with WP on board rose in two years from zero to 7.4 million. units in the most recent quarter.

In fact, it says that it is a mobile phone is able to "pull an" all other products of the company. And the acquisition of the mobile phone business can help you achieve success.

What will happen to Nokia mobile business

If you believe the insider sources, Microsoft seemed quite happy with the development of Nokia smartphones based on Windows Phone. In addition, redmondovtsy had a significant impact not only on the specification of these smart phones, but also on their design. All this suggests that, after the purchase of a Nokia mobile business to Microsoft is unlikely to be on the move is something fundamentally change.

Nokia has turned out to work with Microsoft software better than themselves redmondovtsev. In the example of Microsoft Surface tablets we demonstrated that are not yet ready to go on the path of Apple, giving users a convenient ecosystem. Perhaps the acquisition of the mobile phone business will allow the company to make a new step towards the conquest of popularity among users, but the question is whether Microsoft can take such a step.