It's time for the "budget iPhone»!
Makradar Technologies / / December 19, 2019
It is believed that the market for high-end smartphones has reached saturation, and the entrance to the segment of mid-range devices would now be for Apple the most correct step.
Analysts at UBS AG thoughtThat the "best smartphone" no longer attract the public as much as before. According to them, in the past year have upgraded their phones, 68 million people in the US, which is 9% less than in the previous year. Apple and Samsung are the market leaders already have experienced a decline of interest in the flagship - the model of the iPhone 5 and Galaxy S4 are perceived as easy update, users do not have much motivation to change the actual earlier models with more modern options.
Of course, the sale of the iPhone 5 are good. But if after the presentation of iPhone 4, 3GS, most owners have sought to update the device, then 4S users the situation is different - many have decided that the new flagship of Apple is not so good to change the smartphone.
Slower growth in the high-end segment may encourage companies to create
iPhone class below. With all the marketing power of Apple this unit could well become a bestseller.