The war for our wrists
Makradar Technologies / / December 19, 2019
Over the past ten years, the war on the front of consumer electronics became more and more violent and personalized: the field of battle, our steel seating, tables, and even pockets. Now, after a year and a half after the team gathered at Pebble its concept of wearable 100 thousand. $, Manufacturers have rushed to fight for our wrist. Tehnogiki met era of wearable with open arms and open wallets. But what happened to these gadgets, since mid-2012?
The bubble continues to grow
The idea of supporting a wrist display caused quite a lot of interest, which encouraged to pick up this theme and large and small companies. There was a time when the "Kickstarter" was literally littered with different concepts of smart watches - some were quite good, and someone offered to frank slag, but they promoted a general idea that, even with the help of our handheld computers process information is still not so easy and convenient. And, of course, the major manufacturers already itching to grab a piece of the growing market.
Pebble, Martian, Samsung, Sony, ZTE, Fitbit, Basis, Neptune, Metawatch, Qualcomm - it is not a complete list of companies that are either already launched or are preparing to leave their smartwatch. An interesting example from Qualcomm: the company is known primarily for its semiconductor chips, but TOQ their smart watches gradually gaining the attention of the technical media and consumers at the price of 350 $.
At the same time, rumors continue to revolve around LG, Dell, Google, and of course, Apple's, who allegedly engaged in the development of their wrist gadgets in conditions of strict secrecy. In this list entirely reputable companies, but, apparently, they are much smaller than the newly minted companies are confident that they can release their gadgets better and faster than their competitors-track.
The formula still has not got to the core
If smartwatch is said to so many companies can explode the market, at least one product has to be truly massive. But what kind of a combination of price, functionality, and "marketing" will provide such a runaway success?
In Google Hangout Motorola Mobility CEO Dennis Woodside confirmed that the company is working on his wrist gadget. "With this product, which is located on the wrist, much has changed, and our team is working on it very hard." Later, he added that this same team have to solve a number of problems: "It is impossible that it is fragile and require daily recharging. There must be a bomb set of features, otherwise what is the point spending money just for another product? "
If you thought the last sentence: "Well, like yes" - you're in the right company. On the other hand, manufacturers of wearable approaches are very different. At one end of the "spectrum" are products of a kind Martian, which look almost perfect and very well come to users and older, despite the screen with small text and voice functions. At the other end - Neptune Pine bulky device of the type which is simply compressed to a size wrist smartphone. Other products in varying degrees, are a combination of "limit values", thereby market looks filled and no longer so easy to understand, from the perspective of a simple user.
People do not seem to go crazy because of these hours
Another small, but not unimportant question, how many people want to get clever clock - accessory, which in the worst case mimics the functions of a smartphone, and at best - it adds considerably. Called number is not very impressive and. For example, Pebble has sold its 190 thousand hours. pieces, of which 100 thousand. It was purchased after the closing of the campaign to "Kick". This means that the sale went to the Pebble site, as well as in the shops AT & T and Best Buy - a good sales channels, but the shelves are still many unsold copies, which means that the demand for the gadget, after a sharp jump up and began decline.
And of course, Samsung. Once in the leaked rumors sold 50 thousand. Galaxy Gears, the company has publicly declared that 800 thousand were shipped to stores. gadgets. Of course, the delivery devices in shops and sale to the end user devices - are two big differences, so people with Galaxy Gears on your wrist is still too little. It is worth noting that at the moment these two products - the most prominent players in the smart watch market. From this position it is very likely that the number of issued smart clock can increase the number of people who want to buy this kind of gadget.
— The material TechCrunch.