Beats by Dre: The story of one of the most successful musical of modern brands
Makradar Technologies / / December 19, 2019
It seems that Beats Electronics It will soon become a part of huge e-Apple empire. This confirms a flurry of messages from various sources, and indeed Dre, who in an impromptu video calls itself the first hip-hop billionaire.
Throughout all their history the brand Beats was rather ambiguous: the headphones are often criticized for exaggerating the bass, tasteless design and love for them all kinds of celebrities. The names of many athletes and musicians, including LeBron James, Cesc Fàbregas, Lady Gaga, Nicki Minaj, is firmly connected with the Beats and greatly popularized it. In this article I will talk about the most key milestones in the history of the Beats, from its creation until the present time.
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July 2008 - The birth of dishonor
Start. First Beats by Dr. Dre, which were manufactured Monster Cable, a company which had a reputation for "premium" products. Headphones have a price under 350 dolllarov and accompanied pretentious advertising campaign. Apple, too, has played a significant role in this, since the Beats distributed through its retail stores.
September 2009 - Lady Gaga Heart Beats
Beats by Dr. Dre and Monster together with an icon of pop and fashionista Lady Gaga and pose Heart Beats. Unlike its predecessor, they were clearly more focused on fashion design than the sound quality.
September 2009 - HP Envy 15 Limited Edition
Beats the first time putting its technology in devices from other manufacturers. Exclusivity nice raises sales and that's before us is special model HP Envy with a limited edition. Since then, the use of Beats Audio and HP laptops tablets become commonplace. Such cooperation has raised the prestige of both brands, despite the dubiousness of this introduction.
January 2011 - Jimmy Iovine on American Idol
Jimmy Iovine - man who often is referred to the business genius behind the success of the Beats, has been involved in the popular TV show American Idol, as a mentor from 2011 to 2013 and during that time did much to Beats popularity. In fact, he was a "walking" advertising companies Dre. (Co-founder of which he was) on the most popular TV show of America.
April 2011 - Cooperation with Chrysler
In her usual immodest fashion, Beats announces partnership program with the giant automobile Chrysler, during which the planned integration of Beats Audio in the Chrysler 300S. It had some success and now cars with Beats Audio can be seen from manufacturers such as Fiat and Dodge. As is the case with the HP, automakers are happy to have at their disposal a popular brand that will allow them to increase the sales of cars with more expensive packages bundling.
August 2011 - HTC buys half of the shares Beats
At the time, HTC were on horseback, and as a key manufacturer manufacturer of Android-smartphone, looking for successful investing. For $ 300 million they bought half of the Beats, which, however, remain independent and retain all previous partner programs.
January 2012 - Monster, let's goodbye!
Dr. duet Dre and Jimmy Iovine successfully promoting your product, but for a long time, they are only half "formula". Monster Cable was responsible for the design and production within five years, but as soon as the contract expired term, he was unceremoniously thrown Beats. Later, Monster tried to repeat the magic of the Beats, using for these purposes Swizz Beatz, Adidas and various sports stars, but it was not enough to keep up with the original.
July 2012 - Hello, MOG!
MOG was one of the many start-ups struggling for success gaining momentum among music services streaming. He was obsessed with growing the Beats, and in fact, was a prelude to the Beats Music.
August 2012 - Guerrilla Marketing at the Olympics
Brand awareness achieved through a series of aggressive advertising campaigns, is the basis for the success of Beats. One of these campaigns was the iconic "guerrilla" newsletter free headphones in the hotel where the team stayed British athletes during the Olympic Games. They, of course, were very pleased with this freebie, but in the end, it ended in the fact that the British Olympic Association has banned the wearing of unauthorized brand.
October 2012 - Bluetooth-pill by Beats
Beats Pill - was the first product is headphone segment nevertheless it remains easily recognizable. For its promotion were brought Nicki Minaj and Pharrell Williams, highlighting the rich and trendy image that Beats has always tried to project in their projects.
September 2013 - Goodbye, HTC!
Sensation XE is the first smartphone with support for Beats Audio and proprietary software. But two years after the launch of Sensation XE, Partnership c HTC is coming to an end and the Beats buys back its stake in the company. This outcome was inevitable, because the HTC curtail production, reducing sales and profits that were diametrically opposed to the Beats, who became even more recognizable and growing "by leaps and bounds, and in clock. " HTC have received $ 265 million for the remaining 25% of shares, the total cost of the Beats, at the time, was little more than a billion dollars (according to their own estimates).
January 2014 - Start of Beats Music
From the first release of the original Beats by Dr. Dre and pre-merger rumors with Apple's, the most significant event was probably launch its own music streaming service. To date, Beats Music is quite ambitious product based on paid subscription, which is positioned as a "killer" of similar free alternatives. So far, he has seen quite skeptical, but with Apple everything can change quickly.
May 2014 - Merger with Apple?
It is difficult to attract the attention of Apple's, that she became interested in the absorption of your company and this fact suggests that the Beats are taken seriously. A confirmation all official yet, but rumors persistently repeat of the figure of 3.2 billion. dollars, which, in turn, is a very bold move by Apple CEO Tim Cook. Of all people, and Apple will find Beats in its ecosystem, if not in the form of a streaming service in a promotional tool for their products.
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