Jony Ive: "Work on Watch was much more difficult than on the iPhone"

Apple's chief designer Jonathan Ive said that to create Watch was harder than iPhone, because the clock had to fit a variety of "multidirectional" expectations from the device.

Despite the fact that Watch able to do so much, there are already existing cultural, historical experience and expectations. That's why their design was so difficult. From what can be put on, they all want different things. Only in prison, and all are, and do the same thing.

Ive also he stressed that the phone and smartwatch perform very different tasks. Wrist, he said, this is the place for casual glancing and simple interactions. According Quince, he was deeply convinced that will be the beginning Watch wearable as a new category of devices.

Well, let's see if Apple chief designer prediction comes true for a new category of devices. It only remains to add that on Watch and difficulties in their design Jony Ive talked while speech when receiving the annual award from the Bay Area Treasure Museum of Modern Art San Francisco.

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