Wall Street Journal gives back up fairy tale about a reduction in the production of iPhone 5c

Tip Tim Cook did not speculate on rumors concerning the company's supply chain, many respected magazine boldly ignored. Soon, however, the publication has reduced the degree of his poignant stories about the reduction of the volume of iPhone 5c production and introduction of discount retail chains.

Lack of information - a dangerous thing. According to the WSJ journalists factory Pegatron and Foxconn iPhone 5c have reduced output by 20 and 30%, respectively. However, the authors did not report how many iPhone 5c coming off the assembly line at the moment, how much it was planned for at launch or during the quarter, whether these changes are planned, or that the company's response to the slowdown demand.

Instead, the financial magazine simply speculating on vague statements that the decline in orders can be caused by a decrease in demand for iPhone 5c and unreasoned price startegiey company. And by that bottom line, in parallel with this Apple increases iPhone 5s production - again the same without giving specific numbers or even speculation about what caused the changes in volumes orders.

By the end of the day the title of the article WSJ already read: "Double the iPhone-Apple strategy called into question", - shifting the focus to the idea, that Apple's plan to expand its presence in the market by cheaper version of the iPhone after a few weeks of giving failure. But again the same Wall Street Journal operates only unfounded allegations that iPhone 5c sold worse expected due to their inflated prices, because of what the iPhone 4S is more attractive and affordable option purchases.

No specific numbers author of the material does not, although according to CIRP data currently 64% of all sales provides iPhone 5s, second behind him with a share of 27% takes the iPhone 5c, and cheaper models of iPhones - in third place with a market share of less than 10%.

However, the original source of such speculation and empty "intelligence" was not the WSJ. Reuters has also distinguished itself even earlier published similar news. It is interesting that a year ago, Reuters and expressed in a similar way with regard to the iPhone 5. And although later the information is not confirmed, it became the reason for the decline Apple's stock price at than again good we played speculators (hedge fund specifically called SAC Capital). Remember thinking about who benefit from a professional hatred of Apple? Here's the same story.

However, if we ignore the purely mercantile interest, because of which the influential media spread false information, It is another reason for the appearance of such news - the desire to enhance its reputation and to wind the hit counter on the "Divan intelligence. "

Back in January, Tim Cook warned, "Supply chain is extremely complex, we will use multiple sources for their work. Even if a specific data slice is true, these data are often not given the opportunity to assess their actual impact on our business». Nevertheless, journalists and bloggers tirelessly stamp assumptions based on real numbers, which, however, can in no way to give even an approximate idea of ​​the real situation Affairs. That is why, in March there were "irrefutable evidence" of preparing a new AppleTV set-top boxes to be released in 2013, and in June, wrote with confidence reducing iPhone production, ironically just before Apple's official report, in which company reported an unusually active year period sales.

Analyst Benedict Evans noted in his tweeted that "would certainly understand people's time that rumors from the supply chain on iPhone production cost nothing", Adding that even if the iPhone 5c and would be a failure product supply chain will never do indicate - too many variables.

Another topic for speculation - the price reduction. The same Wall Street Journal made a brilliant conclusion: if Apple cuts the price of the iPhone 5c in the United States and China - means that demand for the device falls unequivocally. That's right, why look at the ratings of four major US mobile operators, which iPhone 5c - one of the three most popular smartphones, and in two cases out of four, he sold even better than the Samsung Galaxy S4? When this information is "left in circulation", the respected magazine began to wag again, coming up in his defense a new explanation for why Apple lowers the price or volume changes on the production orders.

Meanwhile discounts on all Apple equipment - common practice for a number of retailers, ranging from BestBuy and ending with "Amazon". Even "bad" leads the iPhone 5c in shops customers who to his "tseshke" buy lucrative contracts, accessories and other goods. But here, too, "the analysts couch" looking for the catch, claiming that lower prices in the iPhone 5c such vendors - more proof of the erroneous Apple pricing policy. but if Apple cut the price of the iPhone 5c, or for Walmart China Telecom would be much more difficult to offer their end customer price incentives. The profit for each salesperson would be significantly decreased, which would be reflected in the earnings by Apple.

Sets the current price, Apple has provided to itself and its retail partners with additional flexibility in setting their prices. therefore analysts and journalists not only confuse your audience by their blatantly incorrect assumptions and speculation - they are far from the true state of affairsCriticizing the price strategy, which nevertheless works well, regardless of good or bad is sold iPhone 5c at the moment.

(via)