Apple popular Coca-Cola
Makradar Technologies / / December 19, 2019
Apple brand evaluated at 98.3 billion dollars. Thus, the Cupertino-based company for the first time topped the list of most valuable brands, Coca-Cola shifting the leader of last years third place right on.
The company Interbrand published annual list of the 100 most popular and expensive brands, produced in the course of the study of financial indicators and customer loyalty, as well as taking into account how the brand influences purchasing. On top of the list for the first time got the brand Apple, which experts valued at 98.3 billion dollars. By the way, this time the growth was 28%, while last year the company took second place with an increase of 129%.
To second place, Google tightened with the brand for 93.3 billion and growth of 34%, and the brand Coca-Cola settled this year at the third position with the amount of 79.2 billion dollars and humble an increase of 2%. The top ten also hit IT-company IBM, Microsoft, Intel and Samsung. 14 seats out of 100 expected got to representatives of the automotive industry, 12 products have occupied consumer products. Indicative of the situation with the Nokia brand, which fell from 19 to 57 place, and with all withdrawn from the list of BlackBerry brand.
It is worth noting that only official information is taken into account in this study, and not every large company publicly announce absolutely all of its financial performance ...