Apple hires designer sneakers
Makradar Technologies / / December 19, 2019
Designer Ben Shaffer (Ben Shaffer) from Nike join to iWatch team.
As you know, recently to work in Cupertino go to the now former director of the fashion house Yves Saint Laurent Deneuve Paul (Paul Deneve), as well as a well-known fitness instructor Jay Blahnik (Jay Blahnik), who had previously participated in the creation of sports bracelet Nike + FuelBand. Now, to be joined by another well-known personality from Nike.
reportedBen Schaffer had little to do project FuelBand, but famous work on the lungs unusual sneakers Flyknit. Schaffer is director of the Laboratory Innovation Kitchen and one of the leading Nike designers. Now, obviously, Ben entered a "secret team" headed by former Apple senior vice president of hardware, Bob Mansfield (Bob Mansfield). A company he was a former Adobe CTO Kevin Lynch (Kevin Lynch), who is responsible for this project software development, and senior technical director of Apple James Foster (James Foster), who runs an engineering department.
Presentation of "wearable" from Apple is expected late next year. Previously, the company registered the trademark iWatch in many countries around the world,
including Russian. In addition, representatives of Foxconn back in June of this year, confirmed the existence of such a project.