For Steve Jobs was important every detail

It is unlikely that someone will be an incredible discovery of the fact that Steve Jobs I pay close attention to detail. From his point of view, it is not something less or more significant - it was all important.

This feature is clearly manifested recently when Apple in court to deal with the pricing of e-books.

Eddy Cue, senior vice president of Apple's software, told the court that the company had to persuade Jobs to enter the market of electronic books. It failed, and Steve went headlong into the work. Judging by the testimony of Kew, Jobs really popotel to create the smallest detail. He did not just let life iBooks project, he was deeply involved in all aspects of the initiative:

The effect of turning the pages in the application iBook - the idea of ​​Steve Jobs.

Why as a gift to the application iBook comes the book "Winnie the Pooh"? Not only because it is, according to Kew, Jobs liked, but mostly because of the beautiful bright illustrations that demonstrated the feasibility of the iBook - such electronic books had not It was.

Also important it was for Jobs book selection to represent iBook In January 2010, during the iPad presentation. He chose the book "True Compass" by Edward KennedyBecause Kennedy family "meant a lot to him" - so said Kew.

Jobs knew instinctively that every detail is important - and then what songs to be used in the iPod commercials, and what kind of books are a gift to each application iBook.

Lee Clow (Lee Clow), advertising guru, who has worked closely with Jobs for more than 25 years, said that, according to Jobs, everything that makes the brand - it is in some degree advertising, so no detail is to escape from species. That's why Apple's, especially with Jobs in charge, has always paid a lot of time and money on software the best experience for users, whether it is the type of materials used in the product or the packaging itself product.

IN a must read article, Which was published after the departure of Steve Life, Vic Gundotra (Vic Gundotra) from Google remembers that Jobs once called him on Sunday due to the fact that the shade of yellow that Jobs saw from your iPhone on the Google logo, bad I looked.

Also interesting blog post from Glenn Reid (Glenn Reid), the former head of Apple's development. Post entitled "What is it really - to work with Steve Jobs." Reid said in it about the time when he worked closely with Jobs on a project that was really important for Jobs - iMovie. In those moments, he ceased to be the head of Apple and became an employee of the same company, spending with software developers for many hours, polishing everything to perfection. However, he found time to rest ...

Of course, many executives also take care of the little things, but the way Jobs was able to develop a product roadmap Apple's, while participating in virtually every process, from hardware design to software, really amazing.