The man who saved Apple
Makradar Technologies / / December 19, 2019
August 16 has finally premiered biopic about Steve Jobs ( «Jobs»), where the former Apple CEO presented almost as a deity: he wrought a revolution in every field, which is applied to the arm, he founded the legendary Apple Computer and was able to make it the most valuable company stories.
Wait a minute, and they about anybody not forgotten?
The legacy of Steve Jobs would not be the same without the participation of one person: Gilbert Amelio (Gilbert Amelio). After all, Apple just would not be without Amelio.
The previous head of Michael Spindler (Michael Spindler) said a year ago that the sale of Apple was the only hope. He spent a year in search of someone, anyone, who will pay more than a knockdown price, and Apple at this time sinking deeper. Spindler on that New York meeting pleaded for sale "on any terms, which will offer Sun». Terms were not so hot.
Why? Apple was going through hard times: trying to raise the level of sales, it sold more products to give more low-margin and low-quality products. Mass returns have become the norm. All been waiting for the new operating system. Forecasts are disappointing. Guide ceased to understand how their own products and market.
In October 1995, Spindler shocked the Board of Directors, informing them that of the $ 6 billion of Apple's sales have prodtsuktsii cancel 1 billion due to returns.
The ship was sinking slowly and surely.
Despite all this, the council rejected the proposal Spindler pull the plug on one of the largest companies in history, and decided to try their luck one last time, replacing the "captain of the ship" at Gil Amelio. The choice was logical, and here's why: a longtime fan of Apple has been famous for the fact that to keep the key division of Rockwell on, then revived the National Semiconductor. Apple just desperately needed were his experience and discipline.
The resolution of the financial crisis was on the first place. Almost immediately, he succeeded where Spindler suffered a setback - persuaded a consortium of Japanese banks to extend credit Apple for six months, thus obtaining respite.
Two months later he was able to crank naiudachneyshuyu deal with Goldman Sachs, which in the Apple treasury was 661 million dollars. Later he Amelio Jobs said: "I certainly would not be able to implement a similar, and I do not know anyone else who might be - except you. It was one of the most brilliant business maneuvers I've ever seen. "
At that time, the company was saved. But we needed further urgent and serious changes - and Amelio realized them. He led the company in fighting form, do not forget about the plans for the future. For example, he outlined a five-year development plan, which included the iMac and that Jobs later followed almost invariably; he bought NeXTstep, advanced operating system, which formed the basis for OS X. And he returned Steve Jobs ...
That's Gil Amelio saved Apple. No, these words do not mean belittling the enormous role of Steve Jobs. Should thank them both.