Burberry shared the 15-minute video with a fashion show, captured on iPhone 5s
Makradar Technologies / / December 19, 2019
Apparently, the gold plating on the new iPhone 5S was not enough... Company united a luxury house Burberry fashion brand promotion.
Burberry released a 15-minute video from the shooting of a fashion show Spring / Summer 2014 in London, and it is noteworthy that it is removed using only iPhone 5S. More precisely, the entire 14: 9 cameras positioned along the catwalk modeling, 3 - anchorages on movable and one chamber on the ceiling. The colors and details in the video look great when you consider that the survey made smartphones. Although, it should be noted that the recording conditions are carefully controlled: the cameras were installed in well-lit areas, and shooting is not a man (there was no effect of shaky hands).
What is Apple's, that Burberry - comrades secretive, and are not recognized, what settings used when shooting. True, Pocket-lint website published a photo backstage in which it is difficult not to notice the smooth movement of the camera, because the two companies are worried about the appearance of their products. For Apple's iPhone 5s fingerprint scanner, of course, paramount to attract customers attention (and increase profit, of course) - but also about the improved camera do not forget. In this regard, cooperation with Burberry has played a good role.
Burberry Creative Director Christopher Bailey (Christopher Bailey) revealed that a merger of the two brands has emerged as something natural, thanks to their friendship with Johnny Ayvom (Jony Ive). Although Bailey is not too much to say about the camera, but emphasized the slow-motion mode, which became his favorite chip with the new phone.