Still whether Apple kings consumer design?

Cady Thompson (Cadie Thompson), a journalist on technical matters on the site CNBC.com, reasons on the topic, whether ruled by Apple designer ball.

"When everyone is busy making everything, how can you make each of this perfectly? People are starting to confuse convenience and pleasure. Abundance and choice. If you are designing something - it requires concentration. The first question that we ask: "What kind of feeling we want to call the people?" Joy. Surprise. Love. Communication. Then we start to work on the idea. It takes time. For every "yes" there is a thousand "no." We simplify, we improve, we start over again... And then we sign our work: «Designed by Apple in California».

These words came to the opening of the World Conference of Apple developers in the last month.

«Apple is strong because it is able to create products that want to have everything, even competitors. That's why they copy their products, "- says Bruce Tognatstsini (Bruce« Tog »Tognazzini), a specialist in human-computer interaction in the Nielsen Norman Group, and a former Apple employee. He believes that the company will remain afloat and will soon release a new product that will "change everything."

In Wall Street, seem to think otherwise. Apple shares dropped steadily since peaking at US $ 705 in September last year.

Trip Chowdhry, managing director of the Global Research Equities, in a recent note chided Apple for the company's failure to produce other products in addition to a larger or smaller iPhone. He believes that if the price per share will not increase in the next few months, key employees will refuse to Apple in order to work for companies such as Google.

Gene Munster (Gene Munster) from Piper Jaffray recently told CNBC, that there is a connection between the morale of employees and shares and he added that the release of Apple new products contributed to increase both staff morale and prices shares.

However, Tognatstsini do not agree that Apple lost its luster when it comes to recruitment and retention of talent, "This is the place where you want to go if you are a young designer or engineer. There's still work brilliant international designers. Just now, they do not produce products, such as iPhone or iPad, every year. "

Topeka Capital analyst named Brian White (Brian White) believes that, even though Apple never releases brand new products every year, it is evident progress - innovation cycle speed actually increased. See for yourself: a six-year period between the release of iPod, IPad, a three-year - between the iPhone and iPad, and two years - between the iPad and iPad mini. This means that very soon there will be something new. According to White's, Apple's, is on the threshold of a new design, as evidenced last year's reshuffle among designers and present the results of this action - iOS7 preview at WWDC 2013.

Apple's much waiting - release the iPhone 5S, the budget iPhone, «smart» clock, TV... In the meantime, the company is going cooperate with the director of fashion house Yves Saint Laurent, IOS 7 and finish preparing surprises ...

Tognatstsini beautifully summed up that Apple «does not offer a new - it offers the best."