America fell out of love Apple and Google
Makradar Technologies / / December 19, 2019
YouGov BrandIndex held marketing study, The results of which Apple and Google were not included in the top ten most perceived brand in 2013 in the United States. How is it conducted? During the week daily YouGov BrandIndex polls 5,000 US residents. This time, respondents were asked whether they had heard anything about each brand in the last two weeks of Media or from friends, and what color it wore - either positive or negative, is then carried out calculations.
Apple left the list in the second half of 2012, and Google took 10th place out of 10. Six months later, the search giant also dropped out of the list, even though he was an honorable fourth place in 2011. Apple's, however, continues to receive high marks in customer satisfaction surveys on their smartphones. Earlier this year, iPhone has won first place in a similar poll according to JD Power Associates for the ninth time in a row. The model was particularly appreciated in terms of design and ease of use, received 855 points out of 1000 possible.
So why both brands were in favor of consumers?
As for Google, you have played a role here, such things as the new privacy policy, which is not liked much, as well as the Google+ problems.
If we talk about Apple, over the past few months their reputation undermined the prosecution to use child labor in the supply chain, as well as poor working conditions for those who work in their factories in China. So sensational story with Amazon to complete the picture.
Now a dozen pets of America is as follows:
1. FORD
2. Amazon
3. Subway
4. History
5. lowe's
6. V8
7. Walgreens
8. YouTube
9. Kindle
10. Cheerios
But more importantly, the "golden days" technology giants is over. Gadgets like the Chromebook and the iPhone have become commonplace, Google and Apple is no longer the height of fashion. Another thing is the car Ford and sandwiches Subway ...