"Beeline" the last of the "Big Three" has terminated its relationship with Apple and Samsung over to the

Until recently, Apple's policy was such that it was allowed to sell the "apple" smartphone in our country only three mobile operators - MTS, "MegaFon" and "VimpelCom". Within five years, the first two companies "have disappeared", he was "VimpelCom", which everyone knows by "Beeline" brand. But with him it turned out it's not so smooth: March 31, 2012 expired their agreement with Apple. Companies held talks, and... Now, in Russia at least one vendor. The thing is too hard for the operators under which Apple does not deign to change.

How to behave on the two companies?

"VimpelCom" I have decided to change course from California to Korea, signed a direct distribution agreement between Samsung and c becoming thus the only Russian cellular operator, which can boast of such a cooperation.

What will Apple do next with regard to Russia? Naturally, their products do not disappear from the Russian shelves: there are resellers, as well as recently opened official online store of Apple in Russia.

Apple's share on the Russian market for the first quarter of this year amounted to 8.4% - a year ago the figure was 9%. It is easy to explain why the operators are easy to give up and opt to sell other smartphones - "fruit" smartphones costing them too expensive.

It seems that Apple is seeking to reduce to a minimum the number of intermediaries in Russia, preparing us to smoothly radical changes, because many are eagerly awaiting the opening of Apple Store, Apple's official retail store in Russia.