IPhone sales in India are drastically reduced

In the first three months of this year celebrated a sharp decline in sales of Apple smartphones in the Indian market. According to estimates research firm Strategy Analytics, almost 10 million smartphones were sold in the whole of India during the first three months of 2013, which makes the smartphone market in India the third largest after the US and China.

At first all was well: sales in India soared soon after the release of the iPhone 5 in November. Then Apple has behaved not quite typical, deploying long marketing campaign programs discounts and options monthly fee for customers in India, where the company's phones are perceived as being too expensive.

"Quarter October-December was exceptional for the iPhone, but this not happen again," - says Manasi Yadav (Manasi Yadav), Market Researcher India smartphones running on IDC. According to IDC, iPhone sales began to decline in response to a marketing campaign and financing schemes.

From January to March, Apple has sold about 120 million iPhone in India. Last quarter, the figure was 230 thousand... Obviously, the spokes in the wheels of Apple in India put in its South Korean rival Samsung, as well as local brands such as Micromax and Karbonn - all of whom are in the top three in terms of the proportion of occupied market. Samsung, which occupied 40% of the smartphone market in India, gives resistance to Apple marketing tricks with their proposals discounts and financing schemes. Even on a global scale, Apple faces growing criticism over the lack of new devices that could help the company boost its popularity among users.

Since the release of iPhone 5, the company's shares have fallen by nearly 40%. Analysts also expect Apple's clarity about the strategy, which the company plans for emerging markets such as China and India.

According Kawoosa, discounts and schemes could affect the image of the Apple brand among users with good prosperity: "Apple has formed a certain image, and this is not the brand that gives you a huge discounts. Apparently, it was a short-sighted strategy. "