More than six months without the new products

Just how good (or bad) are financial affairs from Apple, will tell us about the iPhone shipments data for the last quarter.

So far this year for Apple looks interesting: not because it came out some special product or financial results helluva lot of good - but because nothing happened. Investors are not holding their breath in anticipation of Apple financial report for the third quarter of the year - they expect a fairly mediocre results for the second quarter in a row. In numbers, it is between 33.5 and 35.5 billion dollars.

However, Apple has not this one: the results of Samsung, Intel, Microsoft, and Google recently disappointing investors. Nevertheless, among them kupertinovtsy kept good... until the last few quarters.

What is wrong with Apple?

Nothing. Simply, it is not that Apple, which investors and customers know at the dawn of the era of iPhone. After a significant rise of the company - at least in terms of the frequency of new product releases and growth sales - the pace began to level off, which is not too surprising, difficult to maintain the same pace of the year year.

The success of the company's business mainly depends on the iPhone supplies, to a lesser extent - iPad. As indicated last quarter, the pace of iPhone shipments and subsequent sales to consumers slowed down. Seven years later, Apple is facing a saturated market of smartphones and competitors who are willing to do anything to destroy the "apple" leadership. Verizon, reportedly trying to meet their obligations to Apple's iPhone sales, and this situation illustrates the saturation of the US market smartphones Apple. And this is not the only such indicator.

Apple is trying to increase the attractiveness of the iPhone and expand its customer base beyond the established markets, stimulating the sales of the iPhone 4 and 4S with the help of low price vehicles. But in general, this may lead to a decrease in the total amount of global iPhone sales.

As for the iPad, Apple's results for the April-June quarter, the first time is not very encouraging since 2009, because latest iPad was released back in November 2012, so there is nothing that would have spurred financial growth during this period time.

iPad mini, released in October, is considered to be still relatively fresh, and both can become a beacon of light in Apple's financial report. If we talk about the full-sized iPad with Retina screen, the company is well-prepared soil, promising consumers a lot of interesting things coming fall. But they hope to output straight from the tin plate with a bunch of new "chips".

Apple's, probably, prepares all for the holiday quarter, when there may be new iPad, iPad mini, iPhone and Apple TV, and which is already there, the new MacBook and Mac Pro. And 2014 promises to be rich in new products, and, not only new models, but also new categories. And while waiting for the fall, but first - today's quarterly report.