Rules of Life of Steve Jobs

Yesterday, 5 October, was the third anniversary of the death of the founder of Apple Steve Jobs. He remains an absolute mystery to us it seems to me that no one could not unravel. Opinions about it are absolutely opposite, someone says that he was intelligent, prudent, to listen and understand the person, others that all his life he was a greedy tyrant who continually oppressed employees and impose their opinion.

And I think he was just a passionate person, who was able to implement many of the plans. And there were a lot of things are mixed, as in general, in any person. But let us remember his famous quotes that can understand a little of its rules of life.

Perhaps I'll start with his most famous phrase: "Stay Hungry. Stay Foolish». He said it in a speech to the graduates of Stanford. Here are a few extremely important ideas of that speech:

"Remembering that I'll be dead soon - the most important tool that helps me make the big choices in life. Because everything else - other people's expectations, pride, all fear of embarrassment or failure - these things are dissolved in the face of death, leaving only what is truly important. The memory of the death - the best way to avoid thinking about the fact that you have something to lose. You are already naked. You have no reason not to follow your heart. "

"I am convinced that the only thing that kept me going was that I loved him. You need to find what you love. And that is as true for your work as it is for relationships. Your job is to fill a large part of his life and the only way to be truly satisfied - do what you think is a great thing. And the only way to do great things - to love what you're doing. "

"Do not let others opinions drown out your own inner voice. It is very important to have the courage to follow your heart and intuition. They somehow already know what you truly want to do. Everything else - is secondary. "

"Death - it's the best invention of life. She - the cause of change. It clears out the old to make way for the new. "

Another famous phrase concerned Apple and the company since its inception, Steve took a bite an apple and said, "I'll call the company "Apple", if by 5 o'clock you do not offer the best».

And you know very well about Apple's fight with Microsoft, and, of course, Steve Jobs could not express their thoughts about the company:

"The only problem Microsoft - they have no taste. Absolutely. I mean, not in detail, and on a grand scale. They have their own ideas, their products do not have a culture. "

"He [Bill Gates] businessman. Win the market was more important than making excellent products. As a result, Bill became the richest man in the world, and if that was his goal - he achieved it. "

"I wish Bill Gates all the best, really. I just think he and Microsoft - is too narrow-minded. His views would have been much greater if in his youth he indulged acid or lived with a hermit in India. "

As we know, John Sculley joined with Jobs is not the most in my time in the best way, but when Steve tried to persuade him to leave the ranks of the Pepsi company, he said:

«You want to spend the rest of your life selling soda, or want to change the world?»

And touching the topic of new products and innovations, Steve often expressed the same idea:

«Unable to create a good product, based on interviews with people or using focus groups. People do not know what they want, as long as they do not show».

Probably many of us, reading the fine works, we would like to talk with the sponsors, who had already gone from this life. And Jobs, in this sense, was no exception:

«I would trade all my technology for one day with Socrates».

And another very important point, which, I think, not every one of us thinks. We can not take with him to a new life all the wealth we have accumulated:

«I do not want to be the richest man in the cemetery».

After the death of Steve's a huge number of devoted his articles, interviews with his family and friends, books, and even movies. Of course, it became known and very interesting stories from his life. When he lost Apple, he has changed a lot, has revised its outlook on many things. Some time later, he became head of Pixar and NeXT.

Ed Catmull, Pixar's current head, has long worked with Steve alongside, and spoke about it to a variable:

"While his energy remained unchanged, we noticed that it develops the ability to listen. He is more and more showed compassion, compassion and patience. He is truly wise. Changes in it were really deep. "

"Some people, after listening to Steve Jobs, felt that moving to a new level of understanding, but they could not restore the chain of reasoning. Then their understanding volatilize, they scratched their head, and just felt that they had just been taken to the road leading into the garden. "

Steve has been a mentor Kobun Chino Otogava, and many say that Zen philosophy greatly influenced Steve Jobs. Vivek Ranadive, founder of TIBCO Software, remembered in connection with this a funny story:

"Steve came to discuss some of the details of our agreement, he came into my office, sat down on the floor and simply said," Namaste. " I sat down in his chair, looked at him and asked, "Why have you sat on the floor?" Steve replied, "You are the chief sales on Wall Street, and I want you to teach me." I will never forget this gesture. He convinced me immediately. "

Another story concerns favorite Jobs cars Mercedes, Apple chief drove Mercedes SL55 AMG, which went without license plates. Steve found a loophole in California law, according to which it is possible to drive a new car for 6 months with no license plates. Jobs took rent the Mercedes, and then change it every 6 months for the same model, thus all the time without number plates. Moreover, it is parked on the ground for people with disabilities because they are wider and there is less chance of scratching the car.

Here's an interesting and controversial people... Perhaps you, dear readers, have something to share with us in the comments: your thoughts, for Steve, or phrases that are right for you special. Please write to us.