ITunes Store Celebrates 1 billion subscriptions to podcasts
Makradar Technologies / / December 19, 2019
On Monday, Apple announced that the number of subscriptions to podcasts in the iTunes Store surpassed one billion. Just store now present more than 250,000 different podcasts in a hundred languages. The total number of podcast episodes reached fantastic figures of 8 million pieces.
In a special section of the iTunes Store dedicated to these significant figures, Apple notes that "podcasts radically changed the perception of multimedia capabilities." Recall that the podcast - a series of short (or not) the episodes dedicated to a topic or genre. In addition to the audio format is growing in popularity gaining video podcasts, the brightest representatives of which can be considered, for example, TEDTalks performances and a number of popular video channel on YouTube.
Although Apple does not receive any income from podcasts, their creators are finding ways to monetize their content through advertising, sponsorship and other known methods of online marketing. Until 2012, the management of podcasts on iOS
It happened through the Music application, and last year, along with iOS 6 Apple has released for this single application.