Removal of the built-in apps on iOS tripled revenue from YouTube mobile advertising

Vice president of sales YouTube Lucas Watson (Lucas Watson) gave an interview in which he said that the mobile advertising market has tripled over the past six months. Exists opinionThat the removal of the built-in Apple's once-in iOS YouTube app has been a key factor in stimulating the market.

Thanks to the YouTube mobile advertising revenue increased by $ 350 million over the past six months, According to BloombergBecause about a quarter of users of Internet video service, which is nearly a billion people, upload content from their mobile devices. Although Watson did not say this, but the main reason for the increased revenue from advertising could be a solution to Apple that they no longer need in the embedded YouTube app on iOS. In response to this act of Google released a separate YouTube app on the App Store for a few days before the debut of iOS 6 in September 2012, which is said to have a certain degree of "unbound company hands".

According to analyst Martin Picone (Martin Pyykkonen) of Wedge Partners, YouTube generates about 10% of Google's total revenue. In addition, the analyst estimated that 20-25% of the sales of all advertising on YouTube comes to mobile advertising, which means, that of the 14 billion that the search giant has received from sales in the previous quarter, 350 million brought the sector.

As part of its shares of the countdown to the 50 billionth download from the App Store in May, Apple announced some of the most popular downloadable applications for all time, and YouTube has taken an honorable fourth place among free applications.