PC makers eschew Windows
Makradar Technologies / / December 19, 2019
Kevin Bostick (Kevin Bostic) from AppleInsider believes that Microsoft is a big problem for the company in a key market segment. We offer you a translation of his reasoning.
"It's no secret that traditional computer manufacturers are unhappy with some of the recent actions of Microsoft, and a new application from Acer is the latest confirmation a trend that could stall the growth of the software giant: the major manufacturers are increasingly producing personal computers and mobile devices not on Windows, but not Android.
CNet reportsThat Acer is announcing next week a new computer that runs on Android 4.0. how clarifies Slashgear, Acer DA220HQL will be equipped with dual-core TI OMAP processor and multi-touch screen 21.5 inches, and the price of such a solution will be hundreds of dollars lower than that of a conventional computer to Windows. Free licensing of the Android operating system allows you to lower the cost of a new PC to 400-425 dollars, and also increases hostility between Acer and Microsoft.
Although the Taiwanese manufacturer is still making devices that run on Windows, the head of Acer JT Wang (JT Wang), had no qualms, expressed his dissatisfaction with a number of decisions taken by the leadership of Microsoft during the past of the year. Most Wang did not like Microsoft's decision to enter the market "iron" with his models Surface Pro and Surface RT. After Surface models were announced, Wang publicly said that Microsoft would cost to "think twice" before entering the "iron" business.
In Microsoft Surface project positioned as a "reference design", designed to encourage partners to experiment with the form-factor PC. But the software giant held in the strictest Surface tablets secret up to the presentation devices that PC makers put in an awkward position, because they I had to compete with the products of the company, which supplies the operating system on which they are working products. "If Microsoft will be engaged at hardware business, what should we do? We must continue to rely on Microsoft, or look for other alternatives? "- inquired Wang in August.
Since Acer has launched a search for alternatives and readily turned to software offerings from Google. In addition, the company also released a laptop that uses the Chrome OS Google's upcoming Android-PC. Both devices are much smaller than a PC on Windows, thanks in no small part, the lower technical requirements than traditional computers.
Microsoft actions reflect the reality of the PC market, undergoes a sizeable decline in sales, for now, PC makers are forced to compete with producers of smartphones and tablets. Mobile devices perform almost everything that used to be necessary for many users of laptop and desktop PCs, as well as the fact that conventional computers can not do. Thanks to the iPad Apple has been able to survive the computer generational change, but other companies are not so much luck. In addition, while the processor speed continues to grow, many users believe that the new model does not differ from the old so that the purchase was justified.
Windows 8 with the touch interface was to reverse this trend, combining the best from the world of traditional computers with modern trends. Some PC makers patiently waited quarter after quarter of disappointing results, hoping that the new operating system from Microsoft is about to change their destiny. Instead, many have quarreled to the nines Windows 8 and PC sales continued to fall.
The problem worsened Windows RT, Windows version is designed to work with low-power ARM processors. In Microsoft believed that the alternative Windows foothold in the mobile and desktop computing markets, but several manufacturers have stated that the two systems are knocked buyers confused, and Windows RT was perceived as a failure attempt.
Acer not only looking to the Android side. Later this year, Dell, despite Microsoft investment size of $ 2 million, will supply the PC the size of a cigarette lighter, which turns any HDTV-TV to a smart device. HP has released Android tablet for $ 169, despite the fact that Microsoft is trying hard to make Windows 8 a success.
Samsung, meanwhile, continues to make the device as Android, and on Windows. However, advertising costs Koreans on devices with Android is much more than gadgets with Windows 8, Windows RT, or Windows Phone 8. Samsung profits rose 42% in the last quarter, and this growth largely due to the high sales of smartphones.
Microsoft is trying to deal with all of these factors, while the PC market continues to evolve. In March, the giant from Redmond have begun to reduce prices for Windows 8 licenses in the hope that more devices will be available to stimulate consumer interest. The company is also looking for cheap technology for the touch screen, to help its partners make the production unit, which could undermine the success of the best-selling iPad from Apple, as well as Android devices.
It became known that Microsoft plans to change the interface of Windows 8 and return to familiar elements, such as a button "Start", which was removed during the transition from Windows to a previous generation of current. The company will also provide users with an opportunity to get away from the modern touch of the user Interface aside the usual classic "desktop" of those times, when the situation is not opened yet change".