Apple launched the iPhone exchange program

Bloomberg reports that for the first time in the history of Apple is able to offer customers the opportunity to change their old iPhone on an iPhone 5 with an additional charge. The purpose of such action - to raise the popularity of the new model.

The campaign is led by Brightstar, a major distributor of mobile phones, which is also engaged in a program to replace with an additional charge for operators such as AT & T and T-Mobile. Apple has already practiced programs recycling iPhone, iPad and Mac, but has never offered consumers such conditions. Previously used iPhone sold in emerging markets, where demand for smartphones from Cupertino is traditionally weak for obvious reasons. However, there are rumors that Apple is going to release low-budget iPhone version. Perhaps the confirmation of these rumors, we have received literally In a few hoursBut many analysts agree that the release of "cheap iPhone" is expected in the end of this year or even early next.

Apple smartphones on the market was faced with stiff competition from manufacturers such as Samsung, but it is not prevents companies to sell tens of millions of iPhone every quarter: released the iPhone 5 was deafening last fall success. However, since the competitors had to present some fairly strong devices, so step taken by iPhone exchange with an additional charge may increase sales of the current model to the moment when it will be presented a new iOS-flagship. there is

opinionIt is also a positive impact on Apple's position in emerging markets, which are used to save on smartphones.