Individual approach Apple has helped the company to the new campus
Makradar Technologies / / December 19, 2019
If nothing unforeseen will happen in the next two weeks, the Cupertino City Council October 15 gives go-ahead for the construction of Apple's new headquarters.
This building - one of the last of Steve Jobs pans. Although the completion of the date had to be postponed from 2015 to 2016, work on the project since its announcement goes relatively smoothly. It is wonderful in many ways, given the enormity of the project. Partly so because the people and the company from Cupertino terribly proud that Apple - from their hometown. And they are inordinately grateful for the fact that the company is not just decided to build its new headquarters in Silicon Valley, and chose Cupertino.
By the way, Apple has taken an individual approach to the sale and promotion at the local level of the project. And it was initiated by none other than himself, Jobs, who presented the project to the Cupertino City Council June 6, 2011, even though his health condition. «Apple is growing like a weed, - he said then - and, as you know, we have always been in Cupertino." And his personal involvement did not end there.
Elbogen Ruby (Ruby Elbogen), Cupertino Daily News editor, recalls how after the summer, Jobs sat alone, waiting for a meeting with members of the Chamber of Commerce of the House to discuss the project.
Kevin McClelland, member of the House leadership Cupertino, said that the revival of the company over the last decade has brought enormous benefits for the whole city, since Apple has attracted the success of other companies in Cupertino, though it is, in his words, it is not so easy in terms of economy.
As the project promoting the company has made an ambitious social-oriented program to inform local residents and businesses about their plans, and to allow their questions and Problems. "Cupertino - this is our home - wrote Apple chief financial officer Peter Oppenheimer (Peter Oppenheimer) in the brochure, which was distributed to all local addresses. «Apple has been based in Cupertino, and we want to stay here and grow."
Recently, the head of the program Vizenhunt Dan (Dan Whisenhunt), Apple's senior director of real estate and development, in a letter to the city Cupertino authorities provided information on the actions being taken (as conducted meetings, interviews, and so on), most of which, perhaps, it was the provision of 68-page list of local residents in the amount of 2 231 people who have agreed to openly support project.
Of course, Apple in the project all the forces committed to creating economic benefits for residents. For example, $ 68 million, the company agreed to invest in the creation of parks and bicycle trails, the improvement of the transport situation in affordable housing.
Now we have to wait for the results of the construction of this ambitious project.