Dare to let automakers Apple in their cars?
Makradar Technologies / / December 19, 2019
By According to analysts, The decision to link its new Apple mobile iOS 7 operating system with on-board computers cars cause automakers to think ten times, will develop if they have a friendly relationship with Cupertino.
The basic idea, as previously said Apple (though without specific details), is to use Siri and other iPhone functions via the onboard car computer screen. Among the companies that Apple is discussing the possibility of integration, called names such as Honda, Mercedes, Nissan, Ferrari, Infiniti, Kia, Hyundai, Volvo, Acura, Jaguar, Chevrolet and Opel. But aside were other major elements of the auto industry, such as Ford - there have already established relationships with Microsoft.
It is easy to see why automakers are divided into groups. Apple will help or harm depends on "what the automaker wants to achieve - to be a leader or follower ", - said Thilo Koslowski (Thilo Koslowski), vice president and senior analyst at consulting, Gartner.
On the one hand, the decision to give Apple iOS version 7 of its last OSes for cars could create coherent system for iPhone users, essentially turning their cars in another platform on the basis of decisions by Apple. Using advanced phone operating system also helps to solve the financial aspects in terms of fresh software for the on-board computer.
On the other hand, Apple is well known for better deals with regards to access to their technology. Drivers will be able to use the new operating system to access the iTunes, iRadio and the rest of the services that were previously provided by other companies or by the automakers. Automakers need to decide if they refuse to control access, and on the content, which they could sell.
Currently, GM has two cars, mini-car Chevrolet Spark and the Sonic compact two-door, which the target audience - young people. In order to attract the audience they have a relatively wide range of infotainment features and even a simplified navigation system. But for a more upscale car models GM is developing its own system.
In all models of BMW in 2014 will be integrated into the interface from Apple, however, it will be less complicated than it is expected from the iOS 7.
Automakers will have to decide how much control they can afford to take on the Apple system. At the moment, they are in control and approve the applications for vehicle systems that they consider appropriate, beneficial and contributing to security. But if Apple's, and then to Google or others develop their own systems for vehicle integration with applications on the phone of the driver, the control of the situation can go providers.
For example, a representative of BMW Buchko Dave (Dave Buchko) reports that the automaker is "carefully limited "actions that can take drivers by integrating infotainment Systems with Apple.
He says that engineers are still pondering fresh ideas and Apple has not yet decided to stop at anything.