Apple has clarified some of the issues with regards to its future
Makradar Technologies / / December 19, 2019
The Apple Monday reported of its quarterly results.
Results were not fantastic. They did not shaken. But they were stable. And this idea, and Apple commentary, helped to clarify some of the questions that investors and Apple fans have suffered during the current year.
First, Apple announced - in its spirit - that next year the company will release at least one new product category: "With regard to new categories products - Tim Cook was saying, referring to the products, which the company can show to the world in 2014 - I believe that no one has such a store of knowledge, as we have, and we sincerely believe that we can use their skills to create other great products in the categories of those areas in which we have not yet It worked. "
Many are betting that this new category will be either a TV Apple ( "of iTV"?), Or a "smartwatch" (or, the world's wildest imagination of Apple fans, and both). When this product category launch and whether it will be enough demand to make a material contribution to the growth of Apple - these questions remain a matter of fierce debate.
Secondly, Apple has demonstrated that the case with the iPhone is still good, especially in the United States. The number of iPhone sales exceeded all expectations: about 34 million sold (compared with a forecast of 31 million). iPhone, no doubt, is the most important and profitable Apple products, and this representation is allowed to allay fears that Apple has lost its relevance in the field of smart phones and will be forced to reduce prices to save competitiveness. (Apple does reduce prices: the average price of iPhone has fallen sharply in the quarter, but this is the result the fact that Apple now offers a cheaper phone models, not lowering the price of its flagship model).
Third, Apple touched the financial issues associated with the shares. Carl Icahn forced Apple, to respond publicly to his demands. Tim Cook did not say exactly what the company plans to do with the redemption of shares, but noncommittally and politely explained that if she wants to do something else with their cash, it will make a decision early next of the year. Cook noted that the company now will return all the money earned in the United States shareholders.
Thus, during a conference call Apple responded on many important issues. Not all, of course - we still do not know when it will be new categories of products will begin and how attractive they would be, but - naberomsya patience until next year.