5 foods that almost ruined Apple's reputation

Not at all the twists of fate Apple expected success. Benjamin Horston (Benjamin Hurston) He reached the top five not the most successful from his point of view of the company's products in the past.

"If you're even slightly versed in the business, you know that companies spend a lot of time doing research and investing money, to find out the desires of their customers. But if you've ever bought Apple products, you should understand that this alignment is not for her. Netushki. The Cupertino, California, first develop a product and then say to people that they want. And most people are conducted on it by buying millions all «i-products" that Steve Jobs and his successor Tim Cook them fed and fed until now. But it was not always so. In fact, due to a number of failed products 80's and 90's, Apple got into an unenviable position, while Jobs is not occupied "apple" the throne again in 1997.
Let's look at five products, which almost ruined the reputation of Apple:

1. Apple III (1980)

After the success of Apple II in 1977, the first batch of profitable computer company, Apple has decided to do something that she It does best: to enter the market with a little bit more advanced, but much more expensive version of the same product. Consumers were not ready for such a jump in prices. Apple stopped production in 1984 and continued to release updated versions of the Apple II in the early '90s.

2. Apple Lisa (1983)

After the failure of the Apple III company made a revolutionary breakthrough in the market of graphical user interfaces (GUI), but also Price was revolutionary - enormous for the time 9995 dollars (more than 22 000 dollars from the translation to date). Steve Jobs has ceased to participate in the development of a year before the computer was shipped. Instead, he took up the Macintosh project, which was released later. Customers followed Jobs and bought faster and significantly less expensive Mac. Issue Lisa was discontinued in 1986, and in 1989 Apple «buried» 2700 unsold Lisa in a protected landfill in Utah.

3. Macintosh Portable (1989)

Undoubtedly, the creation of a portable computer in the late '80s it seemed successful step for Apple, but Macintosh Portable, weighing 16 pounds (7,257 kg) did not really fit into the framework of understanding "portability". In the fight with a much lighter weight products of competing companies such as Toshiba, he just could not stay afloat.

4. Newton MessagePad (1993)

Some call it the iPad predecessor, but rather we can say that Newton simply ahead of his time. "Personal digital assistant" can recognize the handwriting - the technology of Newton Apple still uses today in Mac OS X, and also inspired her to create the highly successful Palm Pilot 1996, but consumers did not know at the time what to do with device.

5. 20th Anniversary Macintosh (1997)

This limited edition PCs made in honor of the 20th anniversary of the company. They have been added so many new system updates the Mac out of the ordinary, available at the time, but the management Apple hoped that krasivenkoy package and a Bose speaker will be enough to the buyer took out a wallet 7500 dollars. It turned out that it is not enough. It is interesting that after a year he disappeared from the shops, the price dropped to about $ 2,000.