Why Apple rejected the iOS design created Jobs?

A few weeks ago I came out iOS 7 - completely rethought the new version of iOS, and on design and functionality. Of course, everybody knows that led the team to develop the software, John Ive, Koto to this conjured on the design of the "iron" to Apple. You can read the endless stream of opinions of people from all over the world on the Internet (and you probably your opinion in store). But do not you interested to know what the author thinks iOS 7 of his offspring?

"When we got to work (on iOS 7) in November last year, we realized that the people have become so accustomed to the touchscreen and realize its benefits that do not require physical buttons. So we had an incredible freedom of action, and we could literally not access objects from the physical world. We tried to create an environment that would have been less specific. So to get an unusual design. "

The main task of John was completely deprive the new version skeuomorph system - design elements related to real life, and this is one of the factors that make iOS 7's unique. For example, in the old version, iOS 6 (which many did sit, do not want to switch to a new one), the icon Game Center made in the style of gaming tables in Las Vegas with a green cloth, as in iOS 7 you can now see a white background and multicolored bubbles. "Notes" is no longer a notebook with yellow lined paper and a white background.

The reason that in iOS 6 were such icons is that Steve Jobs admired and believed that they would be more pleasant for the eyes of users.

It is no secret that John and Steve were very close friends. Wife Laurene Powell Jobs said: "Most people in the life of Steve replaceable. But not John. "

However, Ive did not continue to follow the wishes of Jobs. Craig Federighi, Apple vice president of software, explained why Apple changed the trend that Steve has drawn for the company. According to him, 7 years ago when it was released the first iPhone, there was no such set of tools, as it is now. There was no Retina, did not have such stunning graphics processors. "Previously, the shading effect we used as a great way to divert attention from the limited display capability. But on the screen with a resolution of clarity can not hide anything. So we wanted to make a transparent and clear design. "

He was echoed by Ive: "Yes, we want to focus on content and to create something unusual."