Amazon derided iPad Air in its new advertising

Kindle Fire HDX new advertising clearly joking over the iPad Air and its creator, the guru of apple Design - John Ayvom, highlighting the strengths of the 8.9-inch Amazon tablet compared with the novelty Apple.

Relative to other ads in the spirit of "anti-Apple" (for example, Samsung or Microsoft), Amazon jokes seem quite innocent.

The advertising referred to the "magic" of the text display and the iPad Air, that display Kindle Fire "almost one million pixels more." Also, they say that the Kindle Fire 20% lighter than iPad Air. Although, this is due to the smaller size of the Amazon tablet - its display has a diagonal of 8.9 inches vs. 9.7-inch competitor from Apple.

Infomercial completed reference price: stresses that the Kindle Fire HDX more than $ 100 cheaper.

And to pour more oil on the fire, a voice sounding in advertising imitates British accent Jony Ive and the manner in which he represented the iPad Air to the public.

This video appeared on the YouTube channel Kindle on Friday and has been viewed more than 100,000 times, but the reaction of the audience is heterogeneous - opinion "like" and "dislike" split almost in half.

And what do you think of this attempt to ridicule Amazon Apple? Whether it can be called successful, or, yet, "he laughs best who laughs last"?