According to the results of "Black Friday" iOS Android has left far behind
Makradar Technologies / / December 19, 2019
In the history of how Android taking over the world, there was another serious problem. IBM and Adobe reportedThat on Thanksgiving Day and Black Friday, most of the mobile shopping has been made the iPhone and iPad owners and evidence leads his stats.
According to IBM, it was recorded "millions of transactions and terabytes of data from approximately 800 online stores of America."
On average, iOS users spent $ 127.92 for each purchase on Black Friday, and Android users - $ 105.20. iOS traffic reached 28.2% of all online traffic, Android - 11.4%. Share of total sales: iOS - 18.1%, Android - only 3.5%.
It sounds incredible, because comScore claimsThat the US Android is about 52% of the smartphone market, while iOS - 42%.
Adobe has also voiced its statistics: "400 million visits to more than 2,000 US online stores on Thanksgiving Day and Black Friday"
And that's what they tell about shopping Andorid and iOS users:
On iOS devices have been spent more than $ 543 million, 77% are on the iPad share. Android owners have spent much less - just $ 148 million.
Purchases made with the iPad was much larger than the iPhone - $ 417 million versus $ 126 million in the camp Android situation is completely different: from smartphones had spent $ 106 million, and a tablet - $ 42 million.
Of course, the statistics cover only the United States, it is a unique market for iOS. However, such a shocking difference suggests that focusing on capturing a larger market share, with Google, may not see the overall picture. And what do you think, what caused such a gap?