Owners of Apple technology committed to it, no one else
Makradar Technologies / / December 19, 2019
A new study to Forrester, showed that Apple has the most faithful and loyal consumer audiences around the computer business.
Recently, a well-known research firm Forrester conducted a survey to determine how the average computer owner is loyal to any brand computer. Although 85% of consumers around the world did not recognize the loyalty of any particular brand (on illustrated above, they are presented as a «Free Radicals»), the remaining 15% expressed strong commitment to Apple.
"Loyalists» (Loyalists) in Forrester named users, most of the devices which are made of one of the listed companies and the picture. "Proponents» (Devotees) - those who own only devices from one of the companies. As can be seen from the figure, Apple dominates in both groups.
Another recent study by Yankee Group also found recently that 91% iPhone owners in the US are planning to buy and should be a model when it comes time to update their phones.