Apple iAd will revise toward integration with iRadio

at the upcoming WWDC 2013 Apple may introduce its own streaming music service iRadio, Rival Pandora and Google Play Music All Access. But, according to Bloomberg, A new way of music distribution require serious modifications iAd platform, which was originally conceived for developers so that they can advertise within applications.

There is speculation that Apple will reconsider iAd in favor of integration with the streaming music service, hoping to attract the attention of major brands and impress the music publishers: sources say that from now on this advertising platform will support streaming music. If you believe Bloomberg, the new version iAd more attention will be paid to the iRadio, than advertising applications. Responsible for this work, apparently, Eddy Cue (Eddy Cue) and Teresa Todd (Todd Teresi), who moved to Apple from Adobe in the past year.

First iAd was presented at the Court of developers in 2010, but the result was not so impressive that Apple had to cut prices to somehow lure developers.

Apple has a long experience of selling music, but for the threading model of ad-supported while the new. And to convince the heads of music labels accept its terms, Apple representatives will need to prove to them that the new listing will bring significant income.