For online shopping prefer using iPad

Despite the growing competition from other manufacturers of tablets, iPad from Apple still leads, generating an impressive 89.28% "tablet" of web traffic in the electronic sector commerce. No other mobile platform does not bring that kind of money here.

Recent data from the quarterly report the company MonetateGathered for the first quarter of calendar 2013, show that the tablet version to view online stores in 9 out of 10 cases, preference is given to the iPad. However, in comparison with the previous year, the share is still dominated by Apple declined slightly - before it was 91.68%. But the winner turned out tablets on Android, the share of which increased from 4.75% in the first quarter of last year to 8.20% in the first quarter of this year. I wonder what Amazon's Kindle Fire also lost traffic share, which amounted to 2.51% vs. 3.58% previously.

As for how much money to spend tablet users, the leader in this respect is also the iPad with an average order size of $ 99.05. On Android in second place with a figure of 95.48 dollars, while the Kindle Fire is ranked third with 83.58 dollars. These data indicate that the average iPad owner does not just like to shop on the Internet, but also money for these purchases spend more than the other popular average user platform. These figures - a random sample of more than 500 million online purchases tracked Monetate, whose clients include Best Buy, Frontier Airlines, Aeropostale, The Sports Authority, and PETCO.

In general, the use of tablets for online shopping with each passing day becomes more and more popular activity: the proportion tablets increased from 5.95% of the traffic of online stores in the first quarter of 2012 to 10.58% in the first quarter of 2013 of the year. The plates are a bit more popular tools for online purchases than smartphones, which received 10.44%. Traditional computers still snap off the lion's share of 78.99% in the first quarter of 2013. Incidentally, with regard to desktop and laptop computers, Mac owners spend more, with an average check for 106.35 dollars, while Windows users spend an average of $ 97.77 per order.

But the more generous Android lovers were among smartphone users who have paid for each online purchase of an average of 107.14 dollars, which is slightly larger than the iPhone users with their 107.03 dollars. However, as is the case with the "older" computers in Monetate data not taken into account the amount of traffic the iPhone and Android-smartphone, so it is not clear where more buyers.