Apple will update iPhone twice a year

The decision to release simultaneously two different smartphone Apple has pushed to increase the frequency with which the company can bring new devices to market.

After talking with Apple Kathy Hubert guidance (Katy Huberty) I came to conclusionThat in Cupertino are aimed at reducing the period of the relevance of its flagships. In his note to the investors the analyst told a meeting with Apple CEO Tim Cook, as well as Apple CFO Peter Oppenheimer. During the dialogue, Hubert has received information that indicates the company plans to significantly increase the speed of developing new products. The note states that now Apple will make presentations of new smartphones twice a year.

In addition, Kathy reported that Apple will focus on services, which in the future should bring a substantial part of the company's profits. Also, the analyst does not rule out the emergence of the payment system from Apple, since all that is necessary for this purpose the company has.

In the last couple of years it became obvious that Apple really decided to change the traditional schedule announcements. But let us hope that in the future Apple will not turn into a pumpkin again in a couple of months ...