Owners of old iPad readily updated on iPad Air

Apple does not release official data on how the new tablet iPad Air feels on the market in the first days of sales, but inquisitive analysts have made a preliminary picture.

Brian White of Cantor Fitzgerald I told on the results of a small study in which New York surveyed 106 first owners of new items from Cupertino. According to the analyst, about 73% of buyers were already users of older iPad models, and the rest just decided to discover the world of iOS-tablets. In most cases (31%) decided to update iPad 2 users, particularly as iPad Air iPad owners interested third (18%) and first (16%) generations.

In addition, White found that 64% of respondents preferred model silver color, and options with 16 GB of internal memory were needed in 60% of cases.

The fact that the iPad Air has gone perfectly demonstrates the share of 0.74% of the total number of activated "apple" tablets. For comparison, in its fourth generation iPad now reached the level of the same period of only 0.15%.