"VKontakte" will launch a paid music service
Makradar Technologies / / December 19, 2019
Social network "VKontakte" has agreed with Sony Music to pay a fine of 15.6 million rubles for playing music label. In addition, the companies agreed to cooperate, which can result in the creation of paid service for playing music.
In 2014, the music giants Sony Music, Warner Music Russia and Universal Music sued the social network "VKontakte" to the court for placement of pirated music. In late July, the Commercial Court St. Petersburg and the Leningrad Region issued a decision according to which the social network lawyers reached an agreement with one of the plaintiffs - Sony Music.
The Company entered into a settlement agreement, which deals with the music of legalization. Details of any of the parties does not disclose, but, according to the "Vedomosti", The social network will pay some of the money Sony Music:
Source publication "Vedomosti"This "normal commercial agreement", implying and guarantee the payment of copyright holders from "VKontakte", and a fair division of profits between the social network and Sony Music ».
The main feature of the transaction was an agreement on the gradual modernization of the music service "VKontakte". The thing is that the social network in the near future will introduce paid elements. "Vedomosti" source gives two examples: for listening to music on a mobile device the user will have to pay, and when using a desktop version of the service - to listen to advertising. How will it look like in reality, it is not reported.
Perhaps we are talking about starting your own strimingovogo service. Now Russia and Ukraine presented three major areas for this: "Yandex. Music », Apple Music, and Google Play Music, and the monthly subscription price is from 149 to 189 rubles. In the social network "VKontakte" in the CIS huge audience (about 100 million users), but whether it will be willing to pay for access to music? The big question.
P.S. An agreement with Warner Music and Universal Music, has not yet succeeded.