"The quality and consistency create dependency" - Zane Lowe about the first month of the Beats 1

It has been almost two months since the release of Apple Music. Against the background of this event, we shared impressions of the service and the publication Billboard set the a few questions 1 DJ Zane Lowe Beats. We chose the most interesting of the conversation.

Philosophy of Law to create the radio program

Lowe follows two rules. The first - a quotation of the Law: "The quality and consistency create dependency", the second - typically co-founder of Beats Electronics: «Do not be boring."

About genres Beats 1

To ask the question the interviewer why on Beats 1 so many hip-hop and electronic music, Lowe says:

This is not true. We often play country music, a Mexican house and other styles. I fan concept is not "17% rock and 22% R & B and 15% of hip-hop". We play what you want to our listeners.

About pop music

Pop music - not a frequent visitor Beats 1. However, when he heard a group of Lowe 5 Seconds of Summer, and their new track What I Like About You, he wanted submit it to the radio program, although the pop-punk, who plays team does not quite fit into the genre Beats 1.

About the idea Beats 1

The original idea to create a radio station came Beats 1 Trent Reznor. Lowe says Reznor's one of the most educated and passionate to the business people. His concept was: "Music in the tastes of the people, let's do so that they will again come together in one place." The idea worked.