Dmitry Navosha: «Sports.ru site no longer"

We continue to publish the most interesting presentations at the conference MBLT15. In the section "media mobile" lit Dmitry Navosha. More than nine years, Dmitry headed portal Sports.ru. During this time, the resource changed several times, but has always been the leader of the Russian sports journalism. Now Sports.ru in the transformation of the media in the digital publishing. About how this transformation takes place, Dmitry told the conference ...

The growth of mobile content consumption

- We are very great to grow audience and number of views. And if two years ago, we have not had any applications for smartphones, but now 75% of our consumption of content occurs in mobile applications. And only 25% - in the mobile and classic web, despite the fact that it did not fall. That is, we have managed to grow to four times the amount of content consumption, which produce, simply create an application.

On contrast to the classical media publishers

- We are different to those that produce a large number of mobile applications. In addition to the applications that are a mirror of the site and copy its information, we produce applications for a specific audience. For example, an application for fans of "Spartacus," "Zenith" Madrid "Real" and so on. Either this is the application associated with some event, such as Wimbledon, World Cup soccer tournament and others. Annex on the Olympics in Sochi, has given us an incredible amount of users.

On the creation of applications for a specific use case (custom script)

- Annex Scores & Videoesche less than a year, but it is already competing with our flagship product Sports.ru by the number of audience and is well ahead of its growth dynamics. The most surprising is that this app - just some of the functionality that we have got from Sports.ru. This application is the second screen.

The alignment of the players, the tactics of teams, statistics of players and clubs in the season and all the time - all that you are missing in the broadcast.

We tried to put everything together and made a compact product that solves the problem of socialization and information. This application is the first, which we have translated into other languages ​​and gradually begin to advance in other markets.

On the specifics of Mobile

- People in Mobile very much like to receive information immediately. So I downloaded the app and it just suits my needs. I do not have a menu in three, four clicks, until I get to the content. This is why an application dedicated to the clubs or sports, we work so well. Estimates in Stora is confirmed.

Pay attention to niche interest. Some people think that we bring the story up to the point of absurdity, because it makes the application of the very regional clubs. But we is not difficult. We have developed a single technological platform that allows us to collect a few dozen mobile applications a day. We add to the API content, add visual components, change of identity, and it turns elegant product.

On changing content consumption patterns

- pull model, when I come to the site and take what I need to change to model the push when I tell what I need to know. Well, when it is personalized. This is something on which we are working.

In some applications, generally turned out to be a killer push-fichey. For example, in Scores & Video. That is, people will receive notification from us about the goals, on the results of matches, a red card, penalty. To a large extent they are evaluating us push speed. We're losing speed push its major foreign competitors half a second. But we're going to win, and are working on how to deliver information more quickly.

In sports, there is no prime time. He has 24 hours a day

About turning Sports.ru site

- At some point we have to say to ourselves that we are no longer the site. We API with content that can be delivered to the mobile web, email, social networks. On Twitter, we are witnessing is not a single thread, and five hundred streams for each club, sport, tournament. In general, Sports.ru - this is no longer the site is a collection of data, which is packed in the products that are most appropriate for specific environments. That this is the main message of my speech.