Ivan Kozlov: "We were among the first stated that the tablet market is stagnating"

Speech at MBLT15 Ivan Kozlov, the head of mobile lines Aviasales, as usual, was alive and somewhat provocative. This year, Ivan prepared a report on seven trends of the mobile industry in terms of Aviasales.

Trend № 1. the tablet market stagnates

- We were among the first stated that the tablet market is stagnating. But abruptly pulled up PHABLET market. PHABLET Now otzhiraet share plates. We see and we believe that the future of smartphones, but tablets will definitely take their niche.

Trend № 2. Revenue growth on Android and Windows Phone

- I have always said that Android is horrible and disgusting, and that we did not make money. But the last year has shown that Android miraculously resurrected. Apparently, after last year's collapse, many stopped buying ready-made tour, and began to search for tickets. We also see a slight increase on the Windows Phone and are already thinking, not whether to hire a person to us, because we will be able to recoup it.

Trend № 3. App Store and Google Play will change

- App Store and Google Play - very primitive shops. The mechanism of ranking applications is forcing publishers to buy incentive traffic and reviews. I am convinced that within a few years the App Store and Google Play are waiting for major changes. Because the tops are now the ones who can buy traffic and talented newcomers have only one hope - fichering Apple. Apple ficherit we very rarely and little, because, apparently, they understand that we have a lot of purchased traffic.

Trend № 4. The advertising market (agencies) must be changed in order to grow further

- App Store Top densely occupied by those who have money for promotion. Aviasales we buy a lot of paid traffic. But such progress like a war. All the time we are faced with cheating regularly catch people's hand, pouring us proscribed traffic. We always try to cheat. So much so, that we are, in principle, the possibility to refuse service agencies.

Trend № 5. The growth of the profitability of business applications

- Games - is not the only way to make big money in the App Store. In my opinion the game - it's always a lottery. Business applications - far more predictable thing. Business applications can bring significant income.

Trend № 6. One function - one application

- Significantly increase the number of applications that will work on the principle of "one function - one application". For example, by this decision Sports.ru broke the mobile market in Russia in the niche of sports applications. Aviasales this year will release a new application in accordance with the formula of "one function - one application".

Trend № 7. Mobayl moved to the stage of evolutionary development

- I believe that Mobile - is no longer an emerging market. Without money or market competencies Mobile does not go over thither. Now begins the evolutionary development of the market.