Shahar Weiser: "Imagine that you can get a pizza in 10 minutes"

Shahar Weiser, CEO and founder of Gett (in the past - GetTaxi), spoke at the conference MBLT15 a report on the development of services for everyday tasks.

In 2012 in Moscow there was service GetTaxi c revolutionary for the time the offer at the price and time of delivery of the machine: 299 rubles and 15 minutes. Today, the norm becomes a feeding machine for 50 rubles and 5 minutes. What has changed in three years and the impact on the taxi market has seemingly far away pizza delivery niches, cleaning the house, santehrabot, manicure and so on?

I always excite the things that change people's behavior.

According to Weiser, an increasing number of people realize that the only truly valuable asset in life - this time.

We GetTaxi three years ago, we were the first who understood this and was able to provide the corresponding service. We saved time and people at the same time increase their personal effectiveness. Exactly the same events are happening now and in the market of services to provide services. That's why we went to the niche services on demand.

Shahar Weisser

One of the key trends in the market is now becoming all the delegation that is possible. Key factors for success in the market of services on demand - speed of access to the service, price, quality.

Just imagine how your life will change, if you can get a pizza in 10 minutes. If the master plumber come in 5 minutes after pressing the button on your phone ...

Shahar Weisser

Why falling prices for the final consumer, but the earnings of the service provider, on the contrary, increases? Development services on demand can dramatically reduce costs.

For example, three years ago, when the user has already paid the taxi work call-center, moving from machine one place to another, the customer waiting time, transfer to the destination, as well as taxes, gasoline, insurance and so Further.

Now everything has changed. You can reduce the cost of services, but at the same time maintain the quality as the driver earns the same amount. That is, the price reduction is not due to lower earnings, but due to the optimization of all costs. This is the essence of a new trend.

Applying spent three years in the taxi technology, Gett entered the market delivery of finished food, household services, etc. - just what we need time, but at the same time faced with a long time of service and high price.

Quality. If before the services were, in general, impersonal, but now you're just a click away from the master. And you can always put it a rating and leave a comment. It's great to discipline people. They understand that these ratings and comments depends on their income. Thus creating an ecosystem in which the correct behavior is approved.