Leonid Eletskikh, App Annie: «iPad share has declined sharply in Russia"

Leonid Eletskikh, Regional Manager App Annie, spoke at MBLT15 a report on the main trends of applications in Russia and worldwide. Like a year ago, the first place stably occupy games, photos and video, entertainment ...

On the fall of downloads from the App Store

- In App Annie to statistics, over the last year in Russia have grown considerably download from Google Play. The main flow of the downloads came in the fourth quarter, which, in general, it is understandable - the winter holidays. What is surprising is that the degraded iOS. If we compare a particular year, the iOS has remained in the same place, and even a little bit down. In terms of monetization of iPhone heavily dipped by almost 30%. It is clear that there was a drawdown due to the growth of the dollar.

Google Play is growing

- On Google Play, you can note the increase in the category "Navigation". That is, the market has become to earn a larger and heavier content. Growing category "Photo and video" and "productivity". Also greatly increased the category "Education" in terms of profit. As for iOS, the picture is the same as a year ago.

The share fell sharply iPad in Russia

- A year ago, the ratio of the iPhone and iPad was roughly equal, now dominated by the iPhone in the ratio of 1: 6. iPad in Russia was much inferior in terms of downloads and earnings. iPad traditionally goes well in the US, where the number of downloads in the region of 20% of total downloads, and profit in the region of 25-30%.

Trends in Russia for downloads

- Russian peculiarity is that the first place in the Russian top occupy no Russian companies. The same is true for income. But in non-game projects earn primarily Russian developers, and they almost took the whole top.

The most profitable regional App Store

- The answer is simple - the US, China, Japan.