App Creator in the Air Bayram annaka about Apple Watch and monetization notifications
Makradar Technologies / / December 19, 2019
Anish Acharya (Anish Acharya), co-founder of the aggregator push-messages Snowball, expressed at Techcrunch the idea that the notifications will be a new technological platform, a kind of "blue ocean", where the first players to earn millions of dollars.
According to Acharya, the output of portable devices such as Apple Watch, marks the emergence of a new paradigm of the person and phone interaction. Acharya predicts that in the near future, the application will be created on the basis of notifications. Co-founder Snowball refers to data that over 79% of the total flow passes through updates and Facebook WhatsApp.
We note an interesting trend: more than 60% of all notifications are social messages. Our data show that users use an average of 5.5 different instant messengers, not including email. Although users regularly use five applications for messaging, through Facebook and WhatsApp are 79% of all messages. It's an incredibly high figure
Anish Acharya
Under these conditions, the big players like Facebook can try to turn the market in their favor. The world is now moving from the internet to applications. The owner of the "entry point" into the world of applications may attempt to put aside Google itself as the entry point to the Internet.
We offered to discuss ideas Anish Acharya founder of the company Empatika Bayram Annakovu. His application App in the Air is just completely built on notifications.
- What is your overall opinion about the ideas outlined in the article?
- We are, in terms of our product are moving in this direction. Man has become accustomed to the push, he likes what he brings something on a platter, rather than he himself is looking for. Therefore, smart phones, portable Soup, such as the Apple Watch, - Soup is ideal for content delivery. Any delivery of content is dependent on what the user wants. Mobile has a lot more opportunities to know the person and to personalize the message, than the web. Therefore, I support the idea that the push will be more and more important.
- App in the Air includes an application for Apple Watch. How do you see the transformation of App in the Air in the context of the ideas presented in the article?
- Apple Watch entered the market three weeks ago. Now we have only one of thousands of users with Apple Watch clock a million regular users with smartphones. This drop in the ocean. But now I can say that the level of retention increased. I see a correlation from the device to Android Wear. We have such people are 1.5% and retenion growing. And our application App in the Air is just based on the notification. We are a typical push-service informs.
Price: Free
- In your application uses three types of notification: push, SMS, iBeacon. All three types of notifications are available on the clock?
- Yes, but there are features. For example, now you can not do with hours of online Chekin. Let me explain why. Apple Watch platform is not yet technically allows to route the notification. We can not send a single push on the clock and a separate push on the smartphone. Therefore, to register accounts on your smartphone. That is, you see the notification on your watch, but they have to get a smartphone to make Chekin. I hope that Apple finally make it possible to route the notification. Otherwise some notice just do not make sense and will annoy the user.
I have an Apple Watch, and I alone know how annoying constant notice. Therefore, we request our customers make changes in the application and give users the choice of which to enable or disable the notification.
- What do you think about monetization of the notification?
- The unequivocal answer I do not have. I can see that Facebook can control what the user will get the message across, but some will not reach him. I think that it is primarily the delivery of personalized marketing notices. Of course, the main suppliers of traffic, such as Facebook, Google, Yahoo, «VKontakte", "Classmates" - a potential player in this field, and they will monetize notice.
- Would not that App in the Air app in the future will become unnecessary. Leaving only the notification?
- We are happy to go in this direction. Now we come to the United States two new features. One of the functions - it is possible to order a taxi in just one click Uber. As soon as the plane landed, we send a notice to Apple Watch, and you can order directly from the clock. But I think that the application will not go away on their smartphones. First, the clock does not work without the phone. If we talk in technical terms, the Apple Watch is not that other, as the expansion of the smartphone in the clock. Secondly, a significant proportion of revenue comes from the sale of Apple smartphones. Third, GPS, camera, and so on - all this is only on the iPhone. I think in the next 2-3 years, Apple will not depart from the model of the iPhone and Apple Watch closely related.
- What is the scenario of using Apple Watch you see for yourself in business and in your personal life?
- Of course, it saves time. I often have a situation where I use a smartphone 5-7 seconds. For example, in public transport. And because of those 5-7 seconds I had to take the phone out of his pocket. Now I simply turn the clock hand. And this fundamental point. Any professional in the electronic and mobile commerce will agree that every extra step in the sales funnel to reduce the overall efficiency. For example, in the App in the Air QR code boarding pass displayed on the clock. And you just bring your clock to the scanner "Aeroexpress" or the scanner mobile boarding ticket, and do not waste time.
The United States is now growing well Apple Pay. But yet the explosive growth of mobile payments. I think the main problem is that people are used to the time of payment to get your money or credit card. But if you begin to pay via Apple Watch, the habit change. And start a real acceleration of such simple operations as payment.
On a personal note I would like to mention Apple Watch as a fitness device. Recently compared the work of Apple Watch and market leader Mio Alfa heart rate monitor. Graphs matched one to one. For me, this means that the Apple Watch will be able to replace me all HR-monitors.