Apple AirPlay - a popular interpretation of the unpopular features
Makradar Technologies / / December 19, 2019
The owners of tablets and smart phones are more and more aware that their gadget supports screen duplication feature and streaming media data between devices, but most prefers do without it.
In the course held during the first quarter of 2013. NPD study entitled «Inception of Screen Sharing» was interviewed 2600 owners of tablets and smartphones in the US, which inquired about the experience of the use of duplication technology screen. It was found that many do not even know about it: 40% were aware of the fact that their Soup such support, but only 7% actually used it. Is the most popular was the transfer of video and photos: 75% of technology users used their device to transmit video, while about 50% - for transferring photos.
Among those present on the AirPlay solutions market from Apple was the most popular, second and third place was taken by Samsung's AllShare and Xbox SmartGlass from Microsoft. Despite Apple leading position, only 3% of all respondents have used the technology to transmit content from the mobile device to the TV screen.
The study is a big difference between knowing about the technology and its actual use is explained by two factors. Firstly, it is the relative novelty of the technology, "Transferring data from screen to screen - this is something new," - said John Buffon (John Buffone) of the NPD - "Most of providing this capability devices appeared only in 2012, that's why we do not expect consumer excitement around this technologies. A certain number of people who know about it, this is a positive indicator. " Secondly, it is stated that no less important are the hardware requirements for data transfer function between devices. So, for AirPlay requires Apple TV, and for Samsung's AllShare is also a special device is needed. The study concludes that "in order to more consumers could use the data transfer technology between devices need to simplify the hardware requirements, as well as to make available the possibility of using the content transfer between screens. "
And we'll have his modest study. Do you use the screen duplication feature and streaming media data between home devices?