4 admission to SEO, which does not work anymore

Admission 1. Keys, Keys, Keys wholesale

It seems that everything is up to date, that sow the texts on the site keywords are useless and even dangerous. But no, still trying to text of 1 000 characters insert 10 identical keys.

Optimization of keywords, certainly it will not go away. But it has changed. In fact, you need a good text on certain issues. After all, a good text is distinguished that it automatically will need to request.

But there is one detail, because of which a lot of work on the keywords. Some user requests can not even dream about Lyricist. And in this category often fall into the low-frequency queries, the most competitive in terms of promotion.

What to do?

Obviously, before filling the page, it is necessary to analyze and to make the semantic core of the principle of "less is more" requests. To automate this process will need a program such as Rank Tracker.

This is a program that does not just show you a list of possible keywords. She is also calculate the performance index to make it easier to choose what to focus SEO. And then you will be able to see which keyword brought you the most traffic, to compare their actions with the actions of competitors and understand what should be changed in the promotion strategy.

Reception 2. Registration in catalogs

Tradition registration site in directories came from the depths of centuries, that is from the 2000s. Once upon a time when search engines were not smart enough, the site was run by directories, links obtained quickly indexed. As a result, life took off in search results.

There was a large number of directories, even more there was service that offers help with registration.

Now, when search engines pay attention to the quality of inbound links, directory registration is not something that does not help, and may even do much harm. How? On promotion affects the quality of the website from which the link leads to your site. If the donor site is filled with good content, it is referred to, he is in good standing, the link will help you. But catalogs and useful content - that's the concept of distant from each other. Catalogs except the trash has not called, and if the directory was under sanctions of search engines, it can be bad for your site.

But the services that they link to directories earned, remained. And they continue to promise an unprecedented rise site.

What to do?

External links still affect the position. Good quality links to help promote. It is fair to say that some of the specialized directories are also still have some weight.

That is, external links should be evaluated: to monitor, to get rid of links that pull site at the bottom of search results, try to add the correct and necessary references. This is not a one-off event, for external links to watch regularly. SEO SpyGlass to help you.

This is a program that analyzes the reference profile of the project and its competitors, it generates visual reports and allows you to always be aware of the situation with a reference environment. The main plus - automation of a large number of routine tasks.

Admission 3. link Exchange

Exchange links and buttons - is also the old way of promotion, which is a bit similar to the registration in the catalog. The meaning is the same: trying to build referential mass, without considering the quality. You get a link in return for placing feedback on your site.

Negative impact on the position of the site is the same as from the directory. If the search engine will notice the so-called reference burst or deems the donor site of poor quality, you will not be good, too.

What to do?

Very carefully select sites for sharing and not to get involved. Himself partner selection can be automated: the program LinkAssistant It allows you to choose with whom and on what keywords you are ready to cooperate, and also helps to make letters and proposals for cooperation and track backlinks (and suddenly defaulting partner will remove them).

Admission 4. Long texts in the meta keywords

Tutorials on SEO still did not have time to upgrade and open chapters on how important it is to register keywords in metatags. After metatags once influenced the rankings more than any other factors. Those days are long gone, and the habit of scoring keyword tags left.

According to the meta tags is determined whether the page request. This led, naturally, to the abuse of the reception: tags have been overwhelmed with the keys in the end were ranked according to these parameters was not possible. Search engines no longer take into account the description and keywords and their contents. Description can be seen in the results of the issue, so the content of the tag should be paid attention exclusively to improve CTR. A scuffling with meta keywords - a waste of time.

What to do?

Make sure that the search engines what they say about the quality of the sites and conduct internal audit for compliance with the new requirements. It's not the most exciting activity in the world, but in general a lot of SEO routine. Therefore it is necessary to use special tools to facilitate the work. Not to look for problems in your code, broken links, and duplicate descriptions, delegate this task program WebSite Auditor.

The program will identify current problems, propose solutions methods, and you will just have to put them.

Contemporary SEO is far removed from the simple solutions that take the top of the SERPs can be quantity but not quality. Now search engines evaluate the hundreds of pages of parameters. Therefore, first of all, to promote the need to analyze tons of information and to think about every step. SEO PowerSuite program in this and help. By the way, they can be evaluated in the free version to see what is missing for a good website optimization.

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