Feykovye from iPhone to original brands: as we have come to trust equipment from China

Nineties and made in China

Bright sign the 1990 - Chinese flea market, all piled with anything: from low quality plastic toys, disposable electronics and psevdobrendovoy clothing. Thanks to them, formed a persistent myth: if things are worth made in China, she will soon break or will tear.

The technique was completely different - special guarantees quality and no one gave. A characteristic feature of the Chinese market has been a large number of conditional goods brand Shanzhai - so called clothing labels Naik, Adidos and Lokasta, Herwes clocks, telephones and BlockBerry Nokla.

Despite the development of the original Chinese brand, Shanzhai stubbornly refused to leave the market - even in the early 2010s it was possible to find some HiPhone with TV-connection. Although the presence of a strange logo does not always mean poor quality of the goods, trust this technique did not cause.

The transition to self-market and production of competitive smartphones began to emerge about 10 years ago - in 2007-2008. And household appliances, television sets and professional equipment Chinese companies have always been able to do, but, for example, goods and Skyworth Midea just have not been sold in Russia.

The two thousandth and smartphones boom

Many brands with a long history of producing quality products even before we found out about them: TCL, for example, has won first place in sales of color TV sets in 2005, and professional equipment (eg, routers and network switches) Huawei was popular when the company has not yet started to produce consumer technology.

Now, many of these brands are considering the Russian market as a priority: there were Russified sites and products easy to buy without waiting for delivery from China. For example, the company Skyworth localizes Production: TVs of the brand for the Russian market will now gather in St. Petersburg.

The smartphone boom began in 2007 - when Google announced the release of the Android operating system and launched the first package for developers. Thus, the Chinese producers had the opportunity to use one software database and customize it. Xiaomi, for example, began to work not with the release of smartphones, but as a developer shell MIUI new version is still installed in the company's devices.

In the late 2000s and early 2010s on the trading arena there are brands Xiaomi, Lenovo, Huawei, OnePlus, Meizu and ZTE. They will capture both the local market and the world, to compete with those whose mangled logos More recently adorned the products of Chinese developers.

2019 th and discovery on AliExpress

Chinese brands are now firmly established in the smartphone market and are oriented to the whole world: the company releasing devices from a global firmware, collect them from environmentally friendly materials and fair indicate specification. On the internet you can find an overview of almost any smartphone, examine the results of synthetic tests and read reviews of the owners.

The only thing that may not please many Chinese gadgets - shell. MIUI from Xiaomi «out of the box", for example, advertising overloaded and ColorOS Oppo from the start included in the names of standard error application. But it is not fatal: advertising removed, many shell reflash and companies offer including the device on a clean Android.

All variety of Chinese technology became available in Russia with the development of a trading platform AliExpress. A few years ago it could seem too difficult, but now the Internet is full of instructions, and the search for interesting things to many people became familiar hobby. Here bought unusual gifts, household stuff, clothing, accessories and equipment more serious - smartphones, quadrocopter, robot cleaners. On Layfhakere there regular column with findings on AliExpress.

Buying Chinese goods has become even easier for Russian customers with the opening on AliExpress platform Tmall. She has its distribution center in Russia, which means that the purchase can be delivered within a couple of days. On Tmall sold goods not only from China - with its help implement his technique Bosch, Samsung and other manufacturers, including Russian.

8 large Chinese brands that can be trusted

Xiaomi

Chinese giant, won a reputation as a manufacturer of smart phones for any purpose and means. Brand philosophy - that modern Soup and even flagships should not cost a fortune.

The company's first smartphone - Mi 1 - was released in 2011. Three years later, Xiaomi is closing in on the popularity of the Samsung and Apple, and in March of 2018 and did overtakes their volume of sales in online stores. Position in the Russian market, the company started in 2014, when it appeared on the shelves smart salons of cellular communication operators. In the same year it opened the first mono-brand store in Russia Xiaomi.

Huawei

Huawei was founded in 1987 and after 10 years entered the Russian market. Until 2003, the company engaged in the production of professional equipment, and its first mobile phone - Huawei C300 - introduced in 2004. Five years later, they released their first smartphone brand - Huawei U8220, and in 2011 - the first of a series of tablets MediaPad.

In 2014, Huawei opened a subsidiary Honor, known for its smartphones. And in June of 2018 overtook Samsung and Apple in sales.

Lenovo

Another veteran of the Chinese market - Lenovo Group Limited. The company was founded in 1984 as an importer of televisions and electronic watches, but other than that she was engaged in an adaptation of IBM computers to work with the characters.

In the early 2000s, China enters the WTO and Lenovo starts to export products to the West - the computers of this brand is still sold successfully throughout the world, and in 2012, the brand even recaptured first place at Hewlett-Packard in the number of produced notebooks.

DJI

DJI - manufacturer quadrocopter and equipment for stabilizing video footage. Company history began in 2006, when the founders were students.

The first model, limited edition, worth about 10 thousand dollars, but by 2013 the company managed to establish a budget and mass production: Sales were worth less than 800 drones dollars. Then quadrocopter companies are interested not only professionals, but also ordinary users who want to shoot video with a bird's-eye view.

DJI - the main representative of the market of unmanned aerial vehicles, which is confirmed by numerous rankings. TechRadar, e.g., set Different models of seven of the 10 positions in its selection of the best quadrocopter 2019.

Skyworth

One of the largest Chinese manufacturers of televisions. The company was founded in 1988. She competes with Samsung, Sony and LG.

Last summer, Skyworth entered the Russian market, and now opens production in St. Petersburg.

TCL

The company was founded in 1981 and at first was engaged in production of audio cassettes. In 1992, it released its first color television, and in 2005 became the world leader in selling them. In 2018 TCL has got into the list of Forbes top employers face of the company was a Brazilian footballer Neymar.

Today, TCL produces television sets, refrigerators, air conditioners, washing machines, small appliances, and smartphones.

Hisense

Hisense - a huge holding company that owns controlling stakes in other companies, such as Gorenje Slovenian and Japanese Toshiba. It was founded in 1969, but in Russia came only two years ago - was registered LLC "Isensee Eng Co" and opened the official online store in Moscow.

The company manufactures devices and optical sensors which are installed in the smart cities and public transportation. Another direction - production of washing machines, refrigerators, air conditioners, TVs and smartphones.

Midea

Another survivor of the Chinese home appliances market - the company Midea, founded in 1968. All of 50 years old manufacturer of washing machines, vacuum cleaners, microwave ovens, air conditioners and other devices It is betting on innovation - for example, experimented with spraying planes in the new dishwashers machines.

The company specializes not only in consumer applications: sports facilities of the Olympic Games 2016 in Rio de Janeiro were established climate Midea system.