How does the market of digital magazines for the iPad

This autumn will be released Apple News news application. All the magazines, which are now in Newsstand, formal applications and will be located, probably in the new category. Apple changes the rules again. Where will this lead to the already established ecosystem of digital editions of magazines?

Recall how the Apple News. This app for reading news from the selected sources. Choice is implemented in the same way as in the Apple Music. There is a tab "For You", "Favorites", "Browse", "Search" and "Saved." Select content to read, users can independently or listening to the views of Apple news editors, who will become the primary filter in the selection of good articles.

By the way, in a recent public beta iOS9 already have Apple News application. In the Russian version, it does not work, but there is a way around the restriction. To do this, go to "Basic", and then - in the "Language and Region" in the menu "Format regions" select "United States" and restart the iPhone / iPad. After switching on the home screen will appear Apple News icon.

For business the greatest interest is the monetization service. Apple has said that publishers will receive from 70% up to 100% of the advertising revenue. But this is only the tip of the iceberg. Apple News is able to change the rules prevailing in the market of digital editions of magazines. Now the market is ruled by Adobe. No, this is not a reservation. While that is done according to the rules as Adobe, invented 5 years ago Apple's distribution of content involved, the creation of digital magazines. They are not just outdated, in 2015, they no longer acceptable.

About how the publication market of digital magazines, we were invited to tell Dennis Beklarova, expert and publisher of three magazines for the iPad: JORNL Men, JORNL Women and JORNL Business Fun.

How did you come to the idea of ​​publishing glossy magazines on the iPad?
This idea I came, when the first time in my life took on the iPad hands and immediately thought that this is the future of gloss. But the implementation took up much later.

What is your percentage of paying users?
Statistics is blurred, since we often changed engines and introduced a paid subscription only this year. I can say that the conversion is now about 6-8%.

So you do for a magazine, or a hobby for you?
With JORNL we finally came to return, but at the same time launched JORNL Woman and will soon introduce yet JORNL Business Fun, so now all the money invested back into the project.

Why did you spray? We must, on the contrary, all the powers invested in the existing log.
We want to occupy the market, which now comes to a lot of new players. Also in this way we get a large audience, which is then easier to monetize, providing the product for more of its segments.

As a result, you are building an advertising platform on the basis of several magazines?
No, I would not say so. We want to get to the customers of any person. We see that JORNL download woman and we want to offer them a new magazine specifically for the female audience. And a magazine for entrepreneurs and anyone interested in the business. Thus we close most of the market.

In general, mobile magazines can make money at a good life?
I think we can. In our case, this is not so, because we are constantly striving to make the magazine better, and this requires money. At the same time, I'm sure the money will come. We now have more than 100 000 downloads.

What is the market for mobile magazines?
Today, it is a tiny niche in which revolve low price. No one knows where everything will come. Or all will be bent, or vice versa. All are at your own risk. Firstly, large publishing houses, this market is not interesting, because there is not the money, which they used to operate. And not to be there, they can not at the same time, because it is one of the most popular platforms. Secondly, the existing digital magazines exhaust system tuned for a lot of money. For example, Adobe's publishing system is designed so that even a small player it makes no sense to go into this business, because it is expensive. Thus, the big players market is not interesting in terms of revenue, and small players, beginners, it can not go. Although the situation is changing after Adobe has opened the format of the Folio Adobe, allowing third-party developers to use it. Company Napoleonit, for example, has proposed a budget for the analogue publishers. If Adobe services cost several thousand dollars a year, the domestic analogue available for a much lower cost. We went their own way and developed their own solution.

You said that you are working on your platform. Tell us more about it.
We took a project with open source Baker Framework and its strong finalized. Led him to a pretty sight, added a lot of features. And now we have the opportunity to make the magazine the way we see it. Many sit on the subscription fee in one of publishing platforms and forced to work only with the fact that the developer provides. They can not themselves bring something new into their applications. For example, we recently introduced the feature "Invite friends" for those users who do not want to pay for the magazine. And if the invited person has downloaded the app, then invited receives a toll free number. This is not in any publishing platform.

What is the main publishing platform on the market?
The main platform is Adobe Publishing Suite and, probably, MagPlus. They cost about $ 500 a month, and are in addition to Adobe inDesign, program for web designers and designers as well as provide a mobile application and server infrastructure for distribution magazines. As a result, the publisher needs to only impose a magazine in his usual form and upload it to the server for distribution. The rest of the work makes the platform.

In the autumn will earn service Apple News. This will create problems for you?
Many argue that Newsstand will be no more. I doubt it. The same does not make sense. Where disappear magazines? If they take the form of applications, then they will move to their respective category and will be there to compete with applications? I think it will be a new category in the App Store, where all logs are collected.

How many today is to enter the market of digital magazines for the iPad?
If you make a start, it is not less than 000 euros for the 2000-10 launch. The more you can do yourself, the first issue will be cheaper.