Why Apple bought analogue Google Now?
Makradar Technologies / / December 19, 2019
Last week it was reported that Apple I bought analogue Google Now service -Company Cue. The reasons for this lie in the desire to purchase kupertinovtsy impose an active struggle for a place under the sun of Google, which is the main competitor in the mobile market Yabloko. How did Apple help buying Cue and why is it important?
Cue was founded by Daniel Gross (CEO) and Robbie Walker (CTO) 2 years ago and last week was bought by Apple for $ 50 million. Under the deal, the service Cue was closed to create a gap between the original product and the upcoming version for Apple. The same kupertinovtsy once did with Siri.
True it is unlikely that in the case of Cue it will operate as a separate service. Most likely, Cue achievements will be used in future versions of Siri - the voice assistant for Apple mobile devices.
This service was formerly known as the application for the iPhone called "Greplin", which is called "search engine for cloud data storage." He collected data from mail, calendar, Facebook, Twitter, Linkedin, Reddit, Dropbox, Evernote, Tumblr and other places and formiruoval "snapshot" of your day on the basis of the information collected. At the same time, it was not just a list of meetings and memos, Cue automatically recognize and are distributed when and where you need to meet, provide information about the flight, you are prompted to certain events.
Cue the service - it is a glue that binds information from multiple sources into a single logical picture of the day. For example, you have a scheduled event - it is displayed on the calendar, there are specified people which it will be held - contact information about them will be loaded from the address book, and Linkedin. Also, Cue loads the information about the place, which will host this meeting - a restaurant, for example.
In other words, it was «Google Now» before he appeared on the Google Now iPhone.
In general, Cue inferior offspring from Google. But he had only his inherent capabilities. For example, it will automatically collect telephone numbers, e-mail and Linkedin accounts into a single list of contacts. Very strange that Google has not yet been implemented at these functions.
All noted that the Cue - a huge potential, but the development of the service was much hindered by limited resources. Now it's in the past.
As Cue will help Apple to create their own Google Now
The main advantage of Cue - this information processing algorithms that allow you to collect data from multiple sources and apply them in a user-friendly form. This is what Apple will introduce in their services.
It is unlikely that Apple + Cue ligament is stronger than Google, with its many years of operating time in the field of search queries, search algorithms and rasshirovki information, but still buy Cue is a great step for kupertinovtsy.
Apple may use the achievements of this service in order to make Siri more functional. In this case, the problem is not how to beat Google Now - do it will not succeed, because Now is good in some respects, and Siri - in others, and they are difficult to compare "forehead-to-forehead". Kupertinovtsy but want to give users the functions that are not available from Google. At the same time, we iOS users will have more choice - on their platform and have Google Now and Siri, while Siri on Android is no and there can not be.
Therefore, Apple will continue its movement in creating a better combination of hardware, software and services that provide a unique user experience.
At the same time, kupertinovtsy not particularly want to win the war "virtual assistants". A future version of Siri, which will include the improvement of Cue, more likely to be the ideal complement for the future of the product - iWatch. This will make Apple even more attractive ecosystem.
One of the features of the iWatch will be able to provide you with the right information at the right time. This is why it took Apple and buy Cue. This purchase made up for the missing links in the processing chain kupertinovtsy.
So now we have to wait for the announcement iWatch next year.