How to meet Christmas in Apple stores, Sony and Microsoft

Apple Store - it's a real pride of the apple company from Cupertino and all its fans. After all, Apple Store - it's more than just a technology Apple store. This is a true temple of Apple, which is thoroughly imbued with the spirit of the company. Apple Store - it is a place where everyone feels comfortable and cozy, in fact the best around in the worlds of computers, laptops, tablets, mobile phones and players. Apple Store, probably one of the few stores where buyers and sellers are on the same wavelength.

Steve Jobs put a lot of effort in to make the Apple Store such as we know them now. It is worth remembering at least the skeptical expert reviews, which echoed Jobs that anything good out of this venture will not work. They believed that people are much more convenient to shop in any Wal-Mart, where you can buy equipment at the same time. But even in this case, Steve Jobs I thought otherwise. And, as so often, he was right.

retail stores has become a successful direction. Apple Store network has grown and is growing still. The emergence of Apple Store and look forward to Russia, but the exact or even approximate opening date of the first Apple Store in Russia has not. Well, in those countries where the Apple Store is already there, shops have become centers of attraction of people wanting to see what is happening inside.

I followed the example of Apple and Microsoft, which also opened its network of retail stores. It has long been developing retail and the Japanese company Sony. Apple blogs are usually actively exaggerate the theme of how bad competitors shops. Someone believes these baseless attacks, but the photos below tell us otherwise.

One of the readers of the magazine Fortune Howard Kaplan decided personally checkHow things are going in the Apple retail stores, Sony and Microsoft on the eve of Christmas - the best time for shopping for example Westfield Century City Mall in Los Angeles. The shopping center is located halfway between Beverly Hills and Westwood, California.

This Apple Store. In the store a lot of people, they are all very happy that appeared in the Apple Store (locate at least one disgruntled person). Brisk trade, consumers happily poked fingers in the iPhone and iPad, are often asked for advice from consultants. For such a flow of people is not visible even banners and furniture. Okay, now briefly move into the Microsoft Store:

And where hundreds of satisfied people who are bursting to the stand with the new tablet Microsoft Surface? Where all of the laptops on Windows 8 and phones based on Windows Phone 8? Just do not. But there are loitering around the store consultants in orange T-shirts. Perhaps this is the only way to store employees to brighten up your stay in the Microsoft Store. Picture, quite frankly, depressing.

This genuine Sony store. There is not so depressing, as in the Microsoft Store, but not as lively as in the Apple Store. If you look closely, in the background there is even a small queue. It's good, but with a crowd of happy faces can not be compared.

After all this, you still believe the claims of apple blogs and fans to the Apple retail stores bezonosovatelnymi competitors?