How to increase traffic to the site: the foundations and prohibited methods of SEO
Technologies / / December 19, 2019
What is SEO
SEO - an acronym which stands for Search Engine Optimization, and translated to English means "search engine optimization" or "search engine optimization". Search engines crawl all online resources and sorted (indexed) them according to certain laws.
Search Engine Optimization is performed to ensure that the site "like" search engines. High resource position in the SERP guarantee a good attendance. Almost 100% of all user clicks on the top three links from the first page of issue. Few people get to the end of the first page, and only the most persistent and meticulous moving to second and third.
Your first task after the launch of the site - to actively promote it so it was on the front page, but better - in the top 3 search results. It is not so simple. It requires a long and painstaking work, the result of which will depend not only on your efforts, but also on many other factors, such as competition in your area. We will tell you about the basics of search engine promotion and indicate the methods of "black» SEO, for the use of search engines which can remove your site from search results.
SEO Basics
1. Heed to the selection of a domain name. Simple and harmonious name of the site is important not only to attract visitors, but also to advance in the search engines. A great option when a domain name reflects the brand's scope of activity. For example, a pizza restaurant called "Mario" to include the word "pizza" in your domain: www.pizzamario.com.
2. Add meta tags for your site and for each of its pages - the title and description of your site. They are not visible to visitors, but are important for search engine crawlers. You should definitely include your keywords - this will help the search engines more quickly understand the subject matter of your site. By the way, the home page meta tags will be visible in the SERPs, so it would be nice to make them attractive. After all, according to this description a user decides to go to your site or not.
3. Optimize the content of your site:
- The amount of text on each page should not be too small nor too large. About a ballpark figure debates are still. One thing is clear: long boring text Pestryaev outdated facts, no one will read. Therefore, place the high-quality content and constantly update it. There is a simple rule of thumb is that like the visitors are likely to please both the search engines.
- Keywords. They are necessary, they work, they help your site faster to take the top positions in the search results. But the mark itself in red marker: keys must be entered organically! It is high time to say goodbye to dull, oversaturated key SEO-texts. Only interesting and useful content is actively working for the benefit of your website.
- Perelinkovka. The texts will certainly include links that lead to other pages of your site. Skillfully inscribed active links jewelry hold your visitor from entering the page to the page where he will make a desired action.
4. Use outgoing external links. Many are afraid to link to the resource on the side, they say, why should I divert their traffic outside? In fact, external links to high marshallable resources with a good reputation to work for you. Links to useful information for the user that is not on your site adds value to your life.
5. Use the included external links. They also perfectly promote your site. As an organic place incoming external links? Quite simply:
- Create groups in social networks, and regularly replenish their news about new publications on your site with the link to them. In addition, the post of Group additional content, which (we are again about this!) Will be attractive to visitors. It will provide subscribers growth.
- Start a blog on a third party site. In it you can make announcements of new texts and news from the site (of course, with active links) or write articles other content, organically complementing their links. Here is an example: Let's say your site - this store bicycles and spare parts. In a blog you can write reviews of new products or articles about how to repair a bike, giving reference to the parts that are sold on your site. A reference to an article in a blog for sharing in social networks on your pages and in large communities with a suitable theme.
6. Add Title and Alt attributes for all images. This is the name and description of images that help the search engine to see it, to understand what it depicts, and, consequently, its indexed correctly.
7. Confirm the right on your website. Only then you will get access to the information collected by the search robot when indexing your site, and the statistics about it. Do it for the search engines, in which, as you expect, users will have to look for, such as "Yandex"and Google.
"Black» SEO techniques
Of course, as in any business, in SEO, there are "black" techniques that are effective, but only for as long as you do not get caught. To convict you in the use of illegal techniques that search engines can greatly reduce your ranking or even delete the resource from the SERPs. So it is better not to pursue a rapid result, risking his reputation.
Illegal methods of search engine promotion
1. Hidden text and links
This text and links that are visible to the search engines, but not visible to users. They are considered spam.
Search engine perceives the text as hidden, if:
- font illegible and small;
- text hidden behind other elements, such as images;
- the text is in the area of the page, which was defined as an invisible or hidden;
- font color to the background, that is almost the same.
2. Spam keywords
This is what we mentioned when talking about the content of the site. Discard multiple mindless use of keywords.
3. Purchase PR-links
For a fee, the other site places at your links. This is done to improve the ranking of your site PageRank and is considered spam, because the search engines can determine what external links have been posted organic way.
4. Using 100% Frame
100% Frame - page completely covered frame and contains content that is completely different from the resource theme. It turns out that the search engine ranks your site according to your home page, and users will see a different site.
5. The use of illicit diversion
Illegal forwarding is used to increase the number of impressions a site in the search results - it is shown through the various domains. Here's how: when you click on a particular URL you automatically flips to another site. The first reference appears in the address bar on the second, and then replaced by another. The law recognizes only 301 redirects.
How to promote your site, if you do not understand programming
Now your site creates everyone who is important to have a decent representation on the Internet: photographers, musicians and business owners. And, of course, if your work has nothing to do with programming, you do not know and do not have to know all the intricacies of internal filling of your resource. How to deal with the optimization of a site, where you do not really know where to register meta tags, Alt and Title at pictures and other mysterious things?
Without a doubt, if you have extra money, you can give it to outsource and wasting time and energy on other important matters. But the budget start-up company or professional can not always painless to transfer these very serious costs.
We recently wrote about the fact that without programming and design skills, you can manually create your site using the platform Wix. Who I showed another advantage of such a solution: Wix designed to easily optimize resource for search engines.
In edit mode, open the "Site Settings" and follow the step by step instructions, which is additionally equipped with a variety of tips. Tool «SEO-master" will scan your site and tell you where you need to fill that resource is well indexed.
Perform basic SEO-configuration, but still feel the strength? You can go to the advanced level.
Search promotion usually appears to the uninitiated people boring, complicated, confusing task, and Wix This is somewhat similar quest: follow all the steps, so that your site has become better.
Despite the fact that independently promote the site is still more difficult than to entrust it to experts, there are significant arguments "for": you You will know exactly what happens to your resource for any keys you move, where the external references and what they are resources. You'll be sure that it is not used illegal methods, and you will not have to constantly study reports SEO-specialists to understand what work has been spent your money.
We wish you a fast take off in search of the top. That he may abide with you SEO-success!
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